Ethics at WWF

Over the years, WWF has become one of the most respected conservation organizations in the world. We have built an extraordinary reputation worldwide by delivering significant conservation outcomes and combining that with world class ethics and integrity in the pursuit of our Mission. This combination is what makes us uniquely successful.

We are a global multi-cultural organization, yet deeply rooted locally. We use ethics and integrity as important cultural bridges to navigate in this diversity. A culture which fosters ethics and integrity is powerful, especially in today’s increasingly complex world with historical societal shifts. It helps us achieve our full potential: we work better together, build local legitimacy and earn the trust of our donors, supporters, governments and partners.

This is why, no matter what we do or where we work, we respect at all times WWF’s values of compliance and ethics: loyalty, integrity, trustworthiness, and fairness. These values protect us individually as well as our organization. We want our leaders to lead by example and to uphold and foster a culture of compliance, ethics and integrity, and to provide a secure and respectful environment to help those who come forward in good faith with concerns.

WWF's culture of ethics brings a powerful WWF to future generations and supports our efforts deliver conservation impact at scale.

This site explains our ethical framework, which includes our Code of Ethics, Code of Conduct and other key policies and practices.

WWF Mission

To stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature.

WWF International's Ethics and Compliance Framework

These are the key documents which WWF International and its offices follow to ensure our values of compliance and ethics are respected in the pursuit of our Mission.

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