Project Lead, Communications & Marketing | WWF

Project Lead, Communications & Marketing

Posted on 15 February 2017
We are recruiting the role of Project Lead, Communications & Marketing for our International Secretariat to help us achieve our new ambitious goals, and build a future where people live in harmony with nature.

Location:

WWF Office in Woking, United Kingdom.

The Role:

  • Provide a global centre of excellence for communications efforts related to nature, biodiversity and sustainable use. As a representative of WWF and a partner of the SCBD (Secretariat of the Convention on Biological Diversity), champion the achievement of Aichi Biodiversity Target 1 [ABT1] for the broader conservation movement.
  • Help manage, aggregate and facilitate marketing and communications activities critical to the achievement of ABT1 by 2020. Work closely with the SCBD personnel, members of the Informal Advisory Committee for Communication, Education and Public Awareness (IAC-
  • CEPA), the Task Force and the WWF Network (especially the Communications Leadership Group) to help create a bottom up narrative of communications, engagement and resultant conservation impact around the values of biodiversity.
  • Drive the adoption of key WWF provided properties (Earth Hour, Conservation Highlights, Our Planet, Living Planet Report, others) by the broader environmental community while seeking opportunities for similar scalability products from partner countries and organizations.
  • Lead, together with the SCBD engagement point, the Task Force for the development of global communications efforts around the values of biodiversity.
  • Together with the SCBD personnel and members of the IAC, encourage the aggregation of data and efforts pertaining to ABT1 as well as the uptake of potential global products.
  • Propose, design and implement appropriate brand research with the Task Force to measure progress towards achievement of ABT1.
  • Raise, together with other countries in the WWF network and/or relevant parties, the necessary funding for the execution of the WWF properties and where possible, make funding available to broader scale projects from the members of the IAC.
  • Provide regular consolidated briefs and updates to the SCBD, the IAC and the WWF network in terms of the key progress, performance and challenges faced in the effort.

Main responsibilities:

  • Together with the SCBD personnel, packages the Communications efforts of the Community, to develop and implement a global communications and marketing strategy that addresses the achievement of ABT1;
  • Encourages the whole communications community (of WWF and the SCBD IAC) to create innovative and open source approaches for effective outreach to audiences;
  • Specifically, with the relevant WWF teams related to Earth Hour, Our Planet, Living Planet Report and other identified products, develop the necessary packages for adoption by the larger SCBD/IAC group for multiplying impact across the globe in terms of awareness, education and engagement;
  • Monitors the performance and aggregates the communications efforts of key WWF offices and regions in communications and marketing, including in particular, digital supporter engagement and key metrics as determined by the Task Force (via the intended research); makes recommendations for improvement as appropriate;
  • Works on funding proposals from multiple parties in conjunction with the relevant WWF offices and ensure appropriate reporting, compliance and governance metrics are set up for any such proposals;
  • Coordinates with the Global Conservation Director, members of the SMT and the Communications Community (through the Leadership Group) to update and align activities of the broader SCBD in relation to ABT1.  For this purpose, participates in relevant meetings;
  • Together with the representatives of the CBD and WWF offices, works to engage the relevant authorities in that country to focus on ABT1 and thereby ‘roll up’ individual country efforts towards the broader achievement of ABT1;
  • Supervises all budget and staff responsible for this particular role and provides regular progress reports to the Executive Director, the Communications Leadership Group and the C&M Unit Heads.

Required Qualifications, Skills and Competencies

  • An advanced degree in management, business administration or marketing, or a relevant field.
  • Significant professional experience in leadership role, with demonstrated success in managing teams.
  • Proven success in developing and executing innovative and highly leveraged marketing strategies, including direct senior level experience in branding and communications.
  • Proven editorial judgement and thorough knowledge of on and off-line international media markets.
  • Experience in Implementing marketing strategies with leverage the power of online media and audience engagement.
  • Knowledge and experience of the not-for-profit sector, preferably of environmental non-government organizations.
  • Proven success in a multi-cultural international setting.
  • Proven communications background with an overall understanding of the sector including key aspects of conservation, policy and multi-lateral fora.
  • Proven ability to lead and deliver outcomes in a diverse environment without having direct oversight or control.
  • Demonstrated leadership ability to foster the integration of diverse, multi-disciplinary actors into focused initiatives addressing clear targets.
  • Superlative diplomatic and communication skills, including an ability to work and communicate effectively with a broad spectrum of individuals (country representatives, SCBD personnel, NGO partners, WWF staff), within a broad range of cultural environments.
  • Good technical skills necessary to plan and evaluate platforms for collaboration as well as propose and identify social media opportunities.
  • Fluency in English required. Fluency in other languages that are widely used at an international level is a distinct advantage.
 

How to apply?

Upload your covering letter and CV on LinkedIn as one file.  We will not accept applications without CV and Covering Letter.
 
Work permit restrictions may apply.
 
Salary: circa £60,000
 
Deadline for applications: 08 March 2017
 
WWF is an equal opportunity employer and committed to having a diverse workforce.

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