WWF: history, people, operations
It was the product of a deep concern held by a few eminent gentlemen who were worried by what they saw happening in our world at that time.
Currently there are more than 1300 WWF conservation projects underway around the world.
The vast majority of these focus on local issues. They range from school nature gardens in Zambia, to initiatives that appear on the packaging in your local supermarket. From the restoration of orangutan habitats to the establishment of giant panda reserves.
Almost all our work involves partnerships.
We team up with local non-profit agencies and other global NGOs. We form relationships with village elders, local councils and regional government offices. And in this day and age of globalization, critically, we work with businesses who are willing to change.
But our most important partnership is with you.
- Your support means we have the necessary strength to engage with national governments and global agencies like the World Bank.
- Your support means we have the network to reach out to isolated tribes in the Congo and the Amazon.
- Your support means we can have real successes and lasting breakthrough in the conservation efforts for our one and only planet.
So who is WWF?
We are nothing without you.
What do we want?
The initials WWF
Half a century of nature conservationIn 2011 WWF celebrated its 50th anniversary!
From its origins as a small group of committed wildlife enthusiasts, WWF has grown into one of the world's largest and most respected independent conservation organizations – supported by 5 million people and active in over 100 countries on five continents.
Over this time, WWF's focus has evolved from localized efforts in favour of single species and individual habitats to an ambitious strategy to preserve biodiversity and achieve sustainable development across the globe.
WWF's Mission Statement
To stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature, by:
- conserving the world's biological diversity
- ensuring that the use of renewable natural resources is sustainable
- promoting the reduction of pollution and wasteful consumption.
WWF's Guiding Principles
To guide WWF in its task of achieving the mission, the following principles have been adopted. WWF will:
- be global, independent, multicultural and non party political
- use the best available scientific information to address issues and critically evaluate all its endeavours
- seek dialogue and avoid unnecessary confrontation
- build concrete conservation solutions through a combination of field based projects, policy initiatives, capacity building and education work
- involve local communities and indigenous peoples in the planning and execution of its field programmes, respecting their cultural as well as economic needs
- strive to build partnerships with other organizations, governments, business and local communities to enhance WWF’s effectiveness
- run its operations in a cost effective manner and apply donors’ funds according to the highest standards of accountability.
A million tonnes of North Sea fish discarded every year
A million tonnes of fish and other sea creatures caught in the North Sea are thrown overboard every ...
Italian fishers and Spanish legislators add to pressure for action on tuna
Pressure for dramatic action to safeguard the Mediterranean's dwindling bluefin tuna stocks ...
Targets and timelines needed for Africa’s new sustainability roadmap
More protected areas, respect for indigenous populations, the sharing of benefits and greater care ...
Royal visit puts focus on Brunei peat forests
A visit to Brunei by HRH the Prince of Wales and HRH the Duchess of Cornwall is focussing attention ...
Coca-Cola sets goals for cutting water use and emissions
Coca-Cola has committed itself to a 20 percent improvement in water efficiency over 2004 levels in ...
Crisis threatens park, gorillas and people of eastern Congo
The ongoing conflict in the eastern Democratic Republic of Congo has recently intensified and more ...
Europe keeps tuna shutdown on the menu
The European Commission has declined to rule out support for a temporary shut-down of the ...
Coal burning hole in Chinese economy
China’s coal bill in 2007 reached a total external cost of 1.7 trillion Yuan ($250bn), equivalent ...
Demand for African natural resources can ensure sustainable use
African nations could turn the demand for their natural resources currently driving deforestation ...
Top award for WWF-SA fisheries boss
Dr Samantha Petersen, a biologist with WWF-South Africa, has won a prestigious international award ...