WWF: history, people, operations
It was the product of a deep concern held by a few eminent gentlemen who were worried by what they saw happening in our world at that time.
Currently there are more than 1300 WWF conservation projects underway around the world.
The vast majority of these focus on local issues. They range from school nature gardens in Zambia, to initiatives that appear on the packaging in your local supermarket. From the restoration of orangutan habitats to the establishment of giant panda reserves.
Almost all our work involves partnerships.
We team up with local non-profit agencies and other global NGOs. We form relationships with village elders, local councils and regional government offices. And in this day and age of globalization, critically, we work with businesses who are willing to change.
But our most important partnership is with you.
- Your support means we have the necessary strength to engage with national governments and global agencies like the World Bank.
- Your support means we have the network to reach out to isolated tribes in the Congo and the Amazon.
- Your support means we can have real successes and lasting breakthrough in the conservation efforts for our one and only planet.
So who is WWF?
We are nothing without you.
What do we want?
The initials WWF
Half a century of nature conservationIn 2011 WWF celebrated its 50th anniversary!
From its origins as a small group of committed wildlife enthusiasts, WWF has grown into one of the world's largest and most respected independent conservation organizations – supported by 5 million people and active in over 100 countries on five continents.
Over this time, WWF's focus has evolved from localized efforts in favour of single species and individual habitats to an ambitious strategy to preserve biodiversity and achieve sustainable development across the globe.
WWF's Mission Statement
To stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature, by:
- conserving the world's biological diversity
- ensuring that the use of renewable natural resources is sustainable
- promoting the reduction of pollution and wasteful consumption.
WWF's Guiding Principles
To guide WWF in its task of achieving the mission, the following principles have been adopted. WWF will:
- be global, independent, multicultural and non party political
- use the best available scientific information to address issues and critically evaluate all its endeavours
- seek dialogue and avoid unnecessary confrontation
- build concrete conservation solutions through a combination of field based projects, policy initiatives, capacity building and education work
- involve local communities and indigenous peoples in the planning and execution of its field programmes, respecting their cultural as well as economic needs
- strive to build partnerships with other organizations, governments, business and local communities to enhance WWF’s effectiveness
- run its operations in a cost effective manner and apply donors’ funds according to the highest standards of accountability.
‘Nurseries of the seas’ needing protection
The survival of species critical to the livelihoods of millions - such as those in the "nusery ...
Italy in flagrant flouting of tuna rules
Italy’s widespread disregard of fisheries management rules for Mediterranean bluefin tuna has been ...
More Mammals Seeing Red
Marine mammals, such as the Narwhal and Irawaddy dolphin, and land mammals, such as tree kangaroos ...
Nations protect land better than seas
With just over a year to go for countries to meet internationally agreed biodiversity protection ...
Brazil announces new measures to stem Amazon assault
Brazil has announced new measures designed to stem an accelerating assault on the Amazon’s ...
EU ministers fishing in the dark
A plan to reform the EU Common Fisheries Policy (CFP) by fiddling with catch quotas are not enough ...
Major Bosnian karst polje receives international recognition
What may be the world’s largest karst polje – a distinctive landscape shaped by water and soluble ...
Rare Chinese dolphins swim into more protected waters
The Chinese government, which has done quite a lot for the Yangtze river’s endangered freshwater ...
Car free day tries to drive home lessons of “Green Olympics”
After clamping down on cars and the pollution that comes with them for the Olympics, China last ...
Cod takes a battering
There was a significant setback for cod recovery this week following the annual meeting of the ...