WWF: history, people, operations
It was the product of a deep concern held by a few eminent gentlemen who were worried by what they saw happening in our world at that time.
Currently there are more than 1300 WWF conservation projects underway around the world.
The vast majority of these focus on local issues. They range from school nature gardens in Zambia, to initiatives that appear on the packaging in your local supermarket. From the restoration of orangutan habitats to the establishment of giant panda reserves.
Almost all our work involves partnerships.
We team up with local non-profit agencies and other global NGOs. We form relationships with village elders, local councils and regional government offices. And in this day and age of globalization, critically, we work with businesses who are willing to change.
But our most important partnership is with you.
- Your support means we have the necessary strength to engage with national governments and global agencies like the World Bank.
- Your support means we have the network to reach out to isolated tribes in the Congo and the Amazon.
- Your support means we can have real successes and lasting breakthrough in the conservation efforts for our one and only planet.
So who is WWF?
We are nothing without you.
What do we want?
The initials WWF
Half a century of nature conservationIn 2011 WWF celebrated its 50th anniversary!
From its origins as a small group of committed wildlife enthusiasts, WWF has grown into one of the world's largest and most respected independent conservation organizations – supported by 5 million people and active in over 100 countries on five continents.
Over this time, WWF's focus has evolved from localized efforts in favour of single species and individual habitats to an ambitious strategy to preserve biodiversity and achieve sustainable development across the globe.
WWF's Mission Statement
To stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature, by:
- conserving the world's biological diversity
- ensuring that the use of renewable natural resources is sustainable
- promoting the reduction of pollution and wasteful consumption.
WWF's Guiding Principles
To guide WWF in its task of achieving the mission, the following principles have been adopted. WWF will:
- be global, independent, multicultural and non party political
- use the best available scientific information to address issues and critically evaluate all its endeavours
- seek dialogue and avoid unnecessary confrontation
- build concrete conservation solutions through a combination of field based projects, policy initiatives, capacity building and education work
- involve local communities and indigenous peoples in the planning and execution of its field programmes, respecting their cultural as well as economic needs
- strive to build partnerships with other organizations, governments, business and local communities to enhance WWF’s effectiveness
- run its operations in a cost effective manner and apply donors’ funds according to the highest standards of accountability.
European eels to feel the pinch at Xmas
The European eel, categorized as “critically endangered” by the IUCN and red-listed in WWF’s fish ...
Earth Hour to be huge call for climate action
Dozens of events around the world today marked the launch of the campaign for Earth Hour 2009, a ...
Scottish climate bill could set global example
The newly published Scottish Climate Change Bill has the potential to become a world leading piece ...
Students press Nepalese president on environment
Students recently delivered over 126,000 signatures to the president of Nepal, urging him to ensure ...
Green high-tech champions slow to take up China opportunities
Developed world countries with the reputation of being green technology leaders are falling behind ...
Battered sharks get critical listing
Four of the most commercially valuable sharks - one a staple of fish and chips - have just been ...
Makeover on the cards for Portugal’s cork forests
The future of many cork oak forests, identified by WWF as an international conservation priority, ...
Brazil falls short with forest emission reduction ambitions
Brazil's revised National Climate Change Plan, which for the first time defines goals for reducing ...
Evidence smacks down scaremongering on climate policies
Fears that companies will simply relocate to “pollution havens” in the face of tougher climate ...
Cement can cut 90% of emissions
The global cement industry can avoid up to 90% of emissions projected according to a new WWF ...