About WWF | WWF

About WWF

For more than half a century, WWF has been working to protect the world's species and natural places, pushing for a more sustainable world. By working with others ­ local communities, governments, business, other NGO’s ­ we are defining new ways of working that will make a difference at a scale that matters to help redefine humanity’s relationship with the planet.

We have a presence in over 100 countries across the world, and our efforts have evolved from localized efforts in favour of a single species and individual habitats to an ambitious strategy to preserve biodiversity and achieve sustainable development across the planet.

Find out more:
● WWF’s Global Goals and Drivers
● The history of WWF
WWF Offices
● Find a job or volunteer

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	© National Geographic Stock / Michael Nichols / WWF
© National Geographic Stock / Michael Nichols / WWF

WWF's Mission Statement

To stop the degradation of the planet's natural environment and to build a future in which people live in harmony with nature, by:

  • conserving the world's biological diversity
  • ensuring that the use of renewable natural resources is sustainable
  • promoting the reduction of pollution and wasteful consumption.

WWF's Guiding Principles

To guide WWF in its task of achieving the mission, the following principles have been adopted. WWF will:

  • be global, independent, multicultural and non party political
  • use the best available scientific information to address issues and critically evaluate all its endeavours
  • seek dialogue and avoid unnecessary confrontation
  • build concrete conservation solutions through a combination of field based projects, policy initiatives, capacity building and education work
  • involve local communities and indigenous peoples in the planning and execution of its field programmes, respecting their cultural as well as economic needs
  • strive to build partnerships with other organizations, governments, business and local communities to enhance WWF’s effectiveness
  • run its operations in a cost effective manner and apply donors’ funds according to the highest standards of accountability.

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