WWF came into existence on 29 April 1961, when a small group of passionate and committed individuals signed a declaration that came to be known as the Morges Manifesto.
50 years of environmental conservation
Snippet from the first page of the Morges Manifesto, the document which signaled the founding of WWF on April 29th 1961.
The Morges Manifesto (PDF 720kb). The founding document which led to WWF as we know it today.
WWF was born into this world in 1961.
This apparently simple act laid the foundations for one what has grown into the world's largest independent conservation organization.
50 years on, the black and white panda is a well known household symbol in many countries. And the organization itself is lucky enough to have won the backing of more than 5 million people throughout the world, and can count the actions taken by people in support of its efforts into the billions.
50 years on, the black and white panda is a well known household symbol in many countries. And the organization itself is lucky enough to have won the backing of more than 5 million people throughout the world, and can count the actions taken by people in support of its efforts into the billions.
