WWF on the ground in Namibia
Living in a Finite Environment (LIFE)
The concept that wildlife, when it becomes an asset, is worth preserving and using well for future generations is a revolutionary idea.
"We began the LIFE programme in 1993 with a concept of people living and prospering alongside wildlife - and from wildlife - that had never been attempted on such a scale before," says Chris Weaver, an Arizona native who has been the director of LIFE since the beginning.
"We were assisting the Namibian government to put a theory to the test and the people of the newly independent Namibia were willing to give it a chance."
Come with us and see how WWF’s LIFE project stands up to the challenge.
What our people want is to be involved in the decision-making process and to actively participate in decisions, which will ultimately affect them. They then will take ownership of these decisions and ensure that they are successfully implemented.