WWF on the ground in Namibia

© WWF / Jan Vertefeuille / Joanna Benn

Living in a Finite Environment (LIFE)

Namibia's red rock plains and rocky mountains are home to some of the world’s richest wildlife and poorest communities. It is also the focal point of one of WWF's most ambitious sustainable development projects ever undertaken.
Here, community involvement and ownership is key to managing wildlife. Many people also say it the only way forward for conservation in Africa where people and animals are often in competition for land and resources.

The concept that wildlife, when it becomes an asset, is worth preserving and using well for future generations is a revolutionary idea.

"We began the LIFE programme in 1993 with a concept of people living and prospering alongside wildlife - and from wildlife - that had never been attempted on such a scale before," says Chris Weaver, an Arizona native who has been the director of LIFE since the beginning.

"We were assisting the Namibian government to put a theory to the test and the people of the newly independent Namibia were willing to give it a chance."

Come with us and see how WWF’s LIFE project stands up to the challenge.

What our people want is to be involved in the decision-making process and to actively participate in decisions, which will ultimately affect them. They then will take ownership of these decisions and ensure that they are successfully implemented.

Namibian President Sam Nujoma, Sept. 26th, 1998

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