Geoffrey began working with WWF in 2006, examining the live reef fish trade (LRFT) in the Sulu-Sulawesi Marine Ecoregion before being appointed strategy leader for the LRFT sub-initiative of the Coral Triangle programme.
In this capacity, Geoffrey coordinates the various LRFT activities across the Coral Triangle (industry roundtables, full-cycle mariculture, consumer education, partnership development between government and private sector and understanding and redressing ecosystem impacts).
While recognizing the importance of seafood trade to millions of people in the region, for Geoffrey the biggest challenge is assisting stakeholders to recognize the problem and facilitating multi-stakeholder, multi-lateral solutions.
