3 years, 3 new strategies for WWF's Coral Triangle Programme



Posted on 02 June 2014  | 
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Every few years, the WWF Coral Triangle Programme goes through a planning and evaluation process that helps us to sharpen our focus and ensure that our activities keep on contributing to the Coral Triangle Initiative on Coral Reefs, Fisheries and Food Security (CTI-CFF) and to WWF’s own objectives for the Coral Triangle.

With a new 3-year Strategic Plan for our programme that is nearing completion, we’re excited to take our work to the next level in synergy with other WWF offices but also with a wide range of governmental and non-governmental organisations.

Over the next 3 years, our programme will focus on:
  1. Policy & Advocacy: Leverage policies and finance for sustainable resource management and governance to support blue economies. This strategy aims to work closely with Coral Triangle governments and regional organizations for the effective implementation of Ecosystems Approach to Fisheries Management (EAFM) policies that lead to the conservation and restoration of critical marine ecosystems in the region.

    It will also involve working with bilateral and multilateral financial institutions and partners to secure investment for financing the implementation of CTI-CFF Regional and National Plans of Action and WWF’s work in the region.
     
  2. Innovation and Business Transformation: Business and industry investing in best management practices in fisheries, aquaculture, tourism and Marine Managed and Protected Areas. This strategy will engage key supply chain actors across fisheries and aquaculture sectors in Asia Pacific to demonstrate the benefits of ecosystem protection, equitable fisheries and footprint reduction approaches for food security, livelihoods and business profitability. It will also focus on tourism as a major economic and livelihoods sector which has a large footprint on the Coral Triangle. 

    Through this activity, we aim to identify best practices for sustainable tourism across the region; pilot innovative models for reducing the industry’s impact on the marine environment; and encourage the tourism sector to co-invest in the protection and restoration of the marine resources that are so vital to the tourism sector.
     
  3. Marketing and Communications: Champion innovation and transformation in regional fundraising and behaviour change among targeted stakeholders. This strategy will work with high-impact sectors operating in the Coral Triangle to implement sustainable finance schemes and transformative business practices that directly contribute to marine conservation and resource management work in the region. Through this strategy, we will also tap mass audiences in campaigns that support policy and advocacy, business transformation, and fundraising in the Coral Triangle.

The new WWF Coral Triangle programme aims to target the policy, business and marketing nexus. With a focus on sustainable fisheries and marine resources to support food security, livelihoods and local economies, our new strategy continues to be based on a ‘blue economy’ framework that combines the protection of high-priority places with the reduction of unsustainable practices and the promotion of social and economic equity and environmental sustainability in the Coral Triangle.

Building on a solid heritage

Our programme will achieve the new strategies by utilizing the platforms we have helped initiate, and expanding WWF’s influence by building on the current profile of our work in the region.

Our innovations include the creation of platforms that:
  • support building sustainable fisheries and seafood markets
  • bring industry to the table through the Regional Business Forum and the Fishers Forum
  • raise awareness of the need for continued action to protect the marine biodiversity and the livelihoods of people in the Coral Triangle, through communications platforms such as the Coral Triangle Day
  • aim to channel investment into building resiliency of marine ecosystems and communities against climate change through the implementation of the Climate Change Adaptation Marketplace (CCAM)

A focus on transformational change

In the next phase of our regional Coral Triangle programme, we need to deliver those lasting changes and impacts that will help bring sustainability to fisheries, food security, livelihoods and protection of biodiversity and ecosystems services. The effort will continue to strengthen existing collaborations and build new partnerships and networks with government, private sector and civil society.

WWF’s continued investment in the Coral Triangle region is critical and recognises that the region is:
  • The source of food, livelihoods and income for millions of coastal communities in the Coral Triangle and ecosystems goods and services to a global population;
  • Is dependent on healthy marine ecosystems, resilient communities, effective governance and economic and social systems based on equity and recognition of rights of local coastal peoples; and
  • Requires recognition of the importance of resilient small-scale marine enterprises and a commitment by governments, private sector and civil society to restore and protect the marine ecosystems and resources upon which they depend.

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