Paving the Way for Green Products
Addressing a 40-member audience during the Greening Supply Chains: Protecting Ecosystems and Food Security session at the World Environment Day celebration at the ADB last 6 June, WWF Coral Triangle program Strategy Leader Dr. Jose Ingles stressed the need to involve the private sector in transforming markets for a more sustainable future. He pointed out that partnering with the private sector can help transform markets and supply chains at a faster rate.
Drawing examples from WWF’s experiences with different businesses such as IKEA, Coca-Cola, and tuna processing companies through the International Seafood Sustainability Foundation (ISSF), Ingles said there has been a significant change in producer-consumer behaviour on market commodities such as palm oil, aquaculture, cotton, tuna, white fish, and sugarcane.
“Over the last decade, WWF has worked with marine scientists and key industry players to create the Marine Steward Council (MSC) and International Seafood Sustainability Foundation (ISSF), two leading private and independent organizations that push sustainability and best practices,” said Dr. Ingles.
“These initiatives got the attention of major retailers, in particular Walmart, one of the biggest retail corporations in North America, to have a sustainable seafood policy in place,” he added. “Walmart's policy includes a commitment to source all tuna from ISSF members by 2013.”
Ingles said that the large footprint made by companies on the environment through their sourcing and production activities has been an impetus for WWF’s work in transforming markets. He said that to address such issues, it’s important to involve companies in the problem solving equation.
“WWF works with the private sector to promote positive change in markets and we do it by developing new market standards, promoting better management practices, increasing the supply of certified products through multi-stakeholder engagements, and promoting sustainable commodity investment with the financial sector,” Ingles explained.
“It is still a long way but with these little changes, we are making sure that we engage in better production for our food security and for a sustainable planet,” he concluded.
Other panelists in the session included Dr. Mundita Lim of the Philippine Department of Environment and Natural Resources, Mayor Jaime Villanueva of Tiwi, Albay , and Mr. Ramon Macaraig of Alson’s Aquaculture Corporation.