Although sustainable palm oil price premiums are currently small and
limited to specific markets, demand for sustainable palm oil is increasing rapidly, and the RSPO has predicted that demand may
reach 30 million tonnes by 2019. Buyers have a key role to play to make this happen.
Buying sustainable palm oil from the Heart of Borneo
Roundtable for Sustainable Palm Oil (RSPO) certification is an increasing requirement of major international brands, retailers and financiers, including all those signed up as RSPO members.
WWF advises palm oil buyers to source 100% RSPO certified and is working hard to ensure that demand for RSPO palm oil continues to strengthen. Here are some opportunities to consider.
WWF advises palm oil buyers to source 100% RSPO certified and is working hard to ensure that demand for RSPO palm oil continues to strengthen. Here are some opportunities to consider.
- Buyer scorecard: Consumer pressure in Europe and America is driving the uptake of sustainable products by retailers. In 2009, WWF published a scorecard of retailers and brands in Europe who were buying RSPO certified oil, to recognise and reward the good performers as well as encouraging others to follow their lead.
- Company partnerships: Across the world, WWF’s ‘Market Transformation Initiative’ aims to work with the top 100 most influential brands and retailers whose buyers have significant concentrated power to influence many thousands of supply chains and individual producers.
