WWF Heart of Borneo Media Release - Earth Hour 2013
From Botswana to Borneo and all around the globe - Earth Hour launches its 2013 campaign as a platform for outcomes to change the planet
FEBRUARY 27 2013, SINGAPORE: Earth Hour, the world’s largest movement for the planet, has launched its 2013 campaign on the back of record environmental outcomes it achieved in 2012.
Andy Ridley, CEO and Co-Founder of Earth Hour, spoke at the media launch of the environmental campaign in Singapore today. Earth Hour 2013 will take place on Saturday, March 23 at 8:30PM. “Earth Hour has always been more than a lights off campaign, and we are now seeing some extraordinary environmental outcomes on the way to achieving our long-term vision,” Ridley said.
Earth Hour in the Heart of Borneo (HoB)
In the Heart of Borneo, Earth Hour is asking participants from around the world to sign an online pledge – Add your voice to save HoB - to encourage the governments of Brunei, Indonesia and Malaysia to continue to conserve the Heart of Borneo, 22 million hectares of pristine forests and one of Asia’s largest remaining primary forests. This global action is as not only saving the world from the potential of huge carbon pollution emissions but helping to conserve 6% of the worlds biodiversity and the habitat of thousands of species and endangered animals such as Orangutans, Pygmy Elephants, Rhinos and Clouded Leopards.
WWF Heart of Borneo Global Initiative Leader, Dr Tom Maddox, says he is encouraged by Earth Hour’s support in highlighting WWF’s HoB global initiative to the world. “Earth Hour is not just about turning off lights. It is also creating global awareness of how people power can really help in the quest to save our planet and pressure governments and companies to do the right thing.
It’s not all gloom and doom for the Island of Borneo and its rich biodiversity, unique wildlife and indigenous culture. It can be saved, but we must act now and public support can be the key to making both governments and companies stick to their promises for a green economic future,” said Dr Maddox.
WWF HoB contact
Thomas Maddox PhD MBA BSc.
Leader, WWF Heart of Borneo Global Initiative
Tel: +62 21 782 9461 ext. 152
Mobile: +62 8119006277