Water Tour 2011-2012

Water is vital. Humans use it for drinking, transport, electricity, farming and recreation. But when the world population tripled in the 20th century, the use of water grew six-fold.
  • Water covers 70,9% of the Earth's surface
  • Only 3% of water on Earth is freshwater
  • Just one third of the 3% is accessible to humans (the rest is frozen in glaciers and polar ice caps)
  • Most of what is accessible is underground and only 0,3% is surface water
Within the next fifty years, the world population will increase by 50 %. We are clearly facing a water crisis.

Water crisis

Today 1,1 billion people lack access to water and 2,6 billion lack adequate sanitation services. However, the water crisis is not limited to people, it affects the environment also, which in turn affects our well-being and chance for survival.

  • More than half of the world’s wetlands have been lost
  • Most of the world’s largest rivers are drying up

WWF’s Water Tour


WWF helps governments, companies and all of us to make choices that ensure people and nature have enough water.

The Water Tour is a road show that promotes the wise use of water in Central and Eastern Europe. In 2011-2012 the Water Tour is making over 20 stops in Bulgaria, Hungary and Romania.

The goal is to raise awareness of freshwater issues and the importance of our water footprint.

In an effort to engage the business, WWF is also piloting industry round tables and seminars on water stewardship in the region.

WWF would like to thank The Coca-Cola Foundation for their generous grant to fund the Water Tour.
The Water Tour truck stops in Budapest, June 2011.  / ©: WWF Hungary
The Water Tour truck stops in Budapest, June 2011.
© WWF Hungary
Young visitors of the Water Tour discover the importance of wetlands for freshwater.  / ©: WWF Hungary
Young visitors of the Water Tour discover the importance of wetlands for freshwater.
© WWF Hungary
Danube + will expand understanding of the river and the challenges and opportunities it presents. / ©: WWF
Danube + will expand understanding of the river and the challenges and opportunities it presents.
© WWF

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