Corporate Partnerships

Green Economy

The ultimate goal for WWF in the Danube-Carpathian region is to create a prosperous region built on and supporting its rich natural heritage. This programme is focused on that linkage and demonstrates win-win solutions that promote prosperity while conserving the ecological and sociological diversity of the region.

Societies in the Danube-Carpathian region are living far beyond their means, using resources at a rate roughly twice the Earth's ability to renew them. Businesses are a big part of the problem - and the solution.

The business of business in the Danube-Carpathian region as elsewhere must be in creating value from products and services that are good for people and the planet, in providing solutions to our needs and problems. 

This is really the only sustainable option for our planet – and thus the only viable business plan beyond the very short term. You can’t do business on a dead planet. That is of course a significant challenge, but with every challenge there is an opportunity. There is real money to be made in offering solutions to problems.

Fortunately, a growing number of companies working in the region are realizing that the future of their business depends on the future of their environment.

Business leaders

IKEA has invested some 1.5 million Euro to date in promoting sustainable forestry in the region in order to secure long-term wood supplies for its products.

The Coca-Cola Company
has committed to neutralizing its water footprint worldwide and in the Danube basin.

Lafarge
has committed to ambitious cuts in greenhouse gas emissions and is working with WWF to enhance biodiversity protection in and around its plants and quarries.

Tetra Pak
is sourcing its paper from sustainable forests.

Ogilvy
offices throughout the region are contributing their expertise for awareness raising and education.

How WWF is working with the business

Partnering with progressive companies to find solutions for sustainable business in the region.

Working with industry leaders in key sectors such as forestry, tourism and agriculture and food to identify and promote approaches that achieve "more business, more jobs, more nature".

Establishing Corporate Clubs
- now in Romania and in future in other countries -- as platforms for bringing together progressive companies in support of environmental action.

Providing know-how and training for businesses
, e.g. through One Planet Leaders.

Working with business associations
and other partners in the region to promote the business case for environment.

Contact: Barbara Janker, Corporate Partnerships, WWF Austria & Danube-Carpathian Programme

Business setting an example : Sony chair and CEO Sir Howard Stringer presents The Tokyo Declaration ... / ©: WWF-Japan
Business setting an example : Sony chair and CEO Sir Howard Stringer presents The Tokyo Declaration to WWF International Director-General James Leape.
© WWF-Japan
  •  / ©: WWF International

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