Nikola Tesla Electrifying as Earth Hour Ambassador for Serbia
The concept was developed by Ogilvy Serbia, with Tesla chosen to be an ambassador because his way of thinking and research was closely inspired by our planet. His primary goal was to discover the secrets of nature to create a new and better world. If he were alive today, Nikola Tesla would want to ‘make a stand’ according to his beliefs and his work and Earth Hour is the perfect opportunity.
In addition, Nikola Tesla monuments will sport Earth Hour t-shirts and the team is also planning to connect with the Nikola Tesla National Airport in Belgrade and the Nikola Tesla Museum to incorporate them into the campaign.
Earth Hour 2010 is promising to be extremely successful in Serbia. The Ministry of Environment and Spatial Planning has already announced their full support for the campaign. The team hopes to reach over 1 million people, about one seventh of the population.