Lafarge and WWF extend partnership in Romania

Posted on 23 October 2009
Partnership signing by directors of Lafarge Romania and the WWF Danube-Carpathian Programme
© Lafarge, 2009
Lafarge Romania and the WWF Danube-Carpathian Programme Romania have extended their partnership in Romania for another 3 years. The local partnership agreement, which was signed at the Lafarge headquarters in Bucuresti on October 21, is in the framework of the global agreement signed by the two organisations in April.

The global cooperation focuses on climate change and reducing greenhouse gas emissions; promotion of biodiversity and nature conservation, including in and around Lafarge plants and quarries; freshwater conservation; sustainable construction and building materials; and reduction of toxic pollutants.

Lafarge is one of the world's leading producers of cement, gypsum as well as concrete and other aggregates.

"Through the renewal of the partnership with the WWF in Romania, all Lafarge operations in Romania are committed to contribute to minimising their impact on the environment and to continuously improve their indicators for sustainable development. One of the projects initiated with our partners from WWF focused on educating children from middle-school in the spirit of responsible behaviour toward nature and the environment," said Philippe Questiaux, Presidint-Director General of Lafarge Ciment (Romania) S.A.

"WWF's partnership with Lafarge in Romania demonstrates what corporate social responsibility truly means. The company's long-term involvement in the sustainable development of communities including sustainability indicators for evaluating business performance and structural changes, its internal communication and education of employees -- all these are relevant to WWF's efforts to change the paradigm of business in Romania and across world", said Andreas Beckmann, director of the WWF Danube-Carpathian Programme. 

Past cooperation of WWF and Lafarge in Romania has focused on education and awareness raising related to nature conservation, including the development of a set of school materials as well as support for a national campaign for nature conservation. Last spring, Lafarge Romania signalled its support for vigorous action to address climate change by shutting down not only lights but also industrial operations for one hour during Earth Hour. WWF has also organised a One Planet Leader workshop for Lafarge Romania top managers as well as a number of awareness activities for Lafarge employees. Lafarge is a founding member of the WWF-Romania Corporate Club. 

Among activities that Lafarge and WWF are currently considering is development of a nature area and environmental education centre at the site of a former quarry as well as cooperation around demonstration and promotion of "green" buildings and construction.

Partnership signing by directors of Lafarge Romania and the WWF Danube-Carpathian Programme
© Lafarge, 2009 Enlarge

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