Climate change in Serbia

Posted on 26 September 2008
Serbian Minister of Environment and Spatial Planning Oliver Dulic speaks to media at the WWF climate tour in Beograd (September 26, 2008).
© Boris Erg
Serbian Minister of Environment and Spatial Planning Oliver Dulić lent his support to WWF's first campaign in Serbia by visiting the WWF Climate tour in Beograd on September 26, 2008.  Standing before a melting polar bear made of ice, Minister Dulić underlined the very practical measures that ordinary Serbs can take to save energy and save the planet. 

The Serbian climate and energy campaign is the first such public awareness campaign that WWF has organised in the country.

“Our aim is to raise public awareness of the problem of climate change in Serbia as well as the many practical opportunities Serbs have to save energy, which increasingly means saving money as well as saving the climate,” said Andreas Beckmann of the WWF Danube-Carpathian Programme.

Serbia has one of the highest carbon footprints per capita of any country in Europe. It is also one of the continent’s most inefficient users of energy, with energy use more than twice as inefficient as that of West European countries. There is therefore great potential to save energy, starting with simple things like changing light bulbs and turning off stand by functions to buying energy efficient appliances.

The campaign, which began September 3 with a press conference and will last two months, is focused around the WWF Climate Tour that is travelling this fall through Hungary, Poland, the Czech Republic, Romania, Bulgaria, Serbia and Ukraine.

The tour, which features a mobile exhibit on climate change and practical energy solutions, includes stops in Belgrade on September 26-27, Subotica on September 28 and Novi Sad on September 29. In addition, the campaign includes significant media work on issues of climate change and related issues.

The campaign in Serbia is being implemented by WWF in cooperation with the Young Researchers of Serbia. The main sponsor for the campaign is the Toyota Europe Foundation. Supporting partners include OM Ogilvy, which is providing creatives as well as media placement, and All Round Communications, providing PR support, and the Serbian Institute for Nature Conservation.

Media partners for the campaign include B92, with TV, radio, and internet;; TRIP magazine; Radio 3; as well as Akzent Media and Alma Quattro, who are both providing free space for outdoor advertising.

Campaign website:

Contact: Andreas Beckmann

Serbian Minister of Environment and Spatial Planning Oliver Dulic speaks to media at the WWF climate tour in Beograd (September 26, 2008).
© Boris Erg Enlarge
Climate Change ship
© WWF-Hungary Enlarge
One of the billboards developed by OM Ogilvy Beograd for WWF's campaign in Serbia on climate change and energy conservation.
© OM Ogilvy Beograd Enlarge

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