Living Amazon Initiative
The Living Amazon Initiative
Therefore, although WWF’s presence in the region has been key to many conservation results over the years, it is with the articulation of the Living Amazon Initiative in 2008 that WWF has been able to bring together 40 years of experience as part of a unified blueprint to address the challenges to the Amazon Biome as a whole.
The primary objective of developing the WWF Living Amazon Initiativeis thus to redouble our efforts as an organization on a scale equivalent and relevant to the scope of the problem at hand.
An integrated conservation approach
In order to achieve this vision WWF will maximize its impact by focusing on the most urgent biome-wide threats and most far-reaching opportunities that will afford the greatest leverage for Amazon-wide conservation results. Implementation is of course a joint effort between a variety of stakeholders and partners who not only share our vision and approach, but bring the knowledge, resources, and leadership needed to achieve great conservation and sustainable development results.
The WWF Living Amazon Initiative was developed with technical and programmatic input from many of the stakeholders and partners upon which successful implementation of the strategy will depend.
As a conservation organization, WWF’s focus on conservation targets does not diminish the importance of the wellbeing of humankind or our commitment to supporting socio-economic development that is equitable and sustainable. Rather, it puts us in the constructive position of being able to address socio-economic considerations posed by those who do not deal with environmental issues on a daily basis.
In addition, it allows WWF to provide concrete guidance to those who want to promote responsible development that builds upon –rather than destroys– the Amazon’s attributes and functions for the good of all.