Water, the Source of Life
Water serves as the central figure of the second video produced jointly by the WWF and the WYD. Water is the planet’s most precious asset. It is critical to the survival of the all living things. Water also holds great significance for the Catholic Church, as a fundamental substance through which blessings are bestowed upon Christ’s followers.
Through stirring images of water in its purest state, the video reinforces the importance of preserving this limited resource; only 1% of all the water on the planet is drinkable and available on the surface. This supremely important natural element deserves a video dedicated to conveying the message that water is now, and always will be, the source of life.
The video launch takes place shortly after the launch of the “Friends of the WYD” project, which invites young people to support World Youth Day, whether by inviting a friend, transmitting a message of peace and unity or simply showing happiness at being able to participate in this special moment. WWF is making its contribution by showing how nature conservation and religion go hand in hand.