For a Living Amazon!
Living Amazon Initiative
Given that the forces shaping the Amazon Biome extend far beyond a local context and know no political boundaries, we can no longer work on pieces of the puzzle in isolation from one another. Rather, we must address the biome as a whole in order to secure the viability of the entire system.Therefore, although our presence in the region has been key to many conservation results over the years, it is with the articulation of the Living Amazon Initiative in 2008 that WWF has been able to bring together 40 years of experience as part of a unified blueprint to address the challenges to the Amazon Biome as a whole.
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Living Amazon News
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High-level call for green revolution should be heeded, says WWF
Gland, Switzerland: The UN High-Level Panel for Global Sustainability call for a radical redesign ...
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High-level call for green revolution should be heeded, says WWF
Gland, Switzerland: The UN High-Level Panel for Global Sustainability call for a radical redesign ...
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WWF warns on looming Amazon deforestation disaster as Brazil senate votes to dismantle protections
Brazil’s Senate has decided to pursue short term gain over long term security in a vote to do away ...
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Brazilian Committee urges Dilma to veto pardon for illegal deforestation
Head of the General Secretariat of the Presidency of the Republic, Minister Gilberto Carvalho meets ...
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Brazil's new Forest Code: urgency aproved. Senate vote on Tuesday
In spite of the efforts of the government’s leader in the Senate, Romero Jucá, voting on the draft ...
Living Amazon Publications
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Living Amazon Initiative Newsletter - 9
Compilation of success stories, news, publications and resorces produced in the Amazon region.
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INFOGRAPHIC: The Living Amazon Initiative
Infographic combines maps, statistics, graphics and illustrations to create a better understanding of the Amazon and its challenges.
Emergency Call to Brazil’s President!
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Can the Amazon survive?
The good news is that over 80% of the Amazon’s original forest is largely intact.
The bad news is that our generation could witness the extinction of the Amazon.
Rapidly expanding global markets for meat, soy and biofuels and the imminent realization of large-scale transportation and energy infrastructure projects coupled with poor planning, weak governance and lack of an integrated vision of sustainable development for the Amazon are contributing to accelerated rates of deforestation and increased pressure on the natural resources and environmental services upon which millions of people depend, including yourself.
Increased temperatures and decreased precipitation caused by global warming will exacerbate these trends and could lead to a “tipping point” where the tropical moist forest ecosystem collapses and is replaced over large areas by a mixture of savanna and semi-arid ecosystems. The implications of this massive ecosystem shift for biodiversity, global climate and human livelihoods would be profound.
Increasing threats
What WWF is doing: an integrated approach
Urgent and immediate action is needed if we are to ensure the Amazon’s conservation.
Over the next few years WWF will develop far reaching and powerful partnerships with governments, civil society, and the private sector to promote the transformational processes needed to bring about an optimistic and sustainable scenario for the Amazon, in which:
- Governments, local peoples, and civil society in the region share an integrated vision of conservation and development that is environmentally, economically, and socially sustainable.
- Natural ecosystems are valued appropriately for the environmental goods and services they provide and the livelihoods they sustain.
- Tenure and rights to land and resources are planned, defined and enforced to help achieve this conservation and development vision.
- Agriculture and ranching are carried out following best management practices on lands that are appropriate and legal.
- Transportation and energy infrastructure development is planned, designed and implemented to minimize impact on natural ecosystems, hydrological disruption and impoverishment of biological and cultural diversity.
For more than 40 years, WWF has been at the forefront in protecting the Amazon. Building on this experience, WWF is working with goverments, local communities and others to ensure conservation and sustainable development throughout the world's largest rainforest and river system.

