On 26 March, Earth Hour went beyond the
hour, sparking environmental commitments
from heads of state, companies, cities
and individuals in 135 countries. Nepal
committed to stopping logging in the
2.3 million ha Chiruya forest. In China,
each of the 84 cities participating made
commitments – Chengdu will put 80,000
bikes on the streets and Shenyang will
reforest 40,000 ha. Earth Hour was hugely
popular on social media – videos on YouTube
were viewed 2.8 million times, there were
68 million interactions through Earth Hour
apps and Facebook, MySpace and other sites,
and supermodel Miranda Kerr drove tens
of millions to the earthhour.org website.
An estimated 2 billion people were reached
by Earth Hour. Beyond the hour is helping
achieve broader and deeper engagement.