/ ©: Michel Gunther / WWF-Canon

Our Work

Conservation and human development are two sides of the same coin.

Conservation is key to ensuring that all communities can develop sustainably and equitably. By maintaining ecosystem services, ensuring sustainable use and management of natural resources and providing new livelihood opportunities, conservation activities can contribute towards poverty reduction and sustainable development.

WWF works to support sustainable livelihoods and reduce poverty, and develop more equitable models of natural resource consumption and governance. An important dimension of our work are efforts to reduce human ecological footprint by promoting sustainable production and consumption patterns.





Our Global Forest, FreshwaterMarine, and Species Programmes, as well as several WWF Global Initiatives – large scale efforts to turn the tide on energy and climate, the Arctic, coastal East Africa, Coral Triangle and other challenges – work across a diversity of issues to build a sustainable balance between people and nature.  


WWF National, Programme and Country offices across the network run a number of projects and programmes aimed at linking conservation and better natural resource management with improving livelihoods and alleviating poverty.  Learn more about the work of our offices here.


We collaborate with different partners to achieve the best possible outcomes from our work. We work with indigenous and traditional peoples to sustainably manage their environment. We also work closely with the public sector to integrate conservation into development investment. Our partners include national governments and regional bodies, as well as bilateral, regional and multilateral International Financial Institutions. We also engage in partnerships with businesses and the private sector, to shift major commodity markets to responsible and sustainable production. 


Some of our key partners are other NGOs and civil society organizations. From local grassroots groups to large global organizations, we work with environmental, development and human rights groups to deliver effective conservation while safeguarding people's livelihoods.

Why do we do this?

 / ©: Staffan Widstrand/ WWF-Canon
National and international laws, policies, and frameworks relating to land use and resource management across a range of issues, including water, forests, fisheries, development, agriculture, and energy  have a great deal of influence over how natural habitats and resources are managed and used – and so are highly relevant to WWF's goals.

We are working to ensure that public laws and policies – at the local, national, regional, and global level – promote sustainable development and provide for the sustainable management, equitable use, and adequate protection of biodiversity and natural resources.

Post-2015 Global Goals

WWF is participating actively in the global public debate on what should follow the Millennium Development Goals when they expire in 2015. WWF supports a well-designed and inclusive Post-2015 process to design a set of universal goals that would apply to all countries and address the issue of sustainable development in an integrated way, recognizing the value of the environment and ecosystem services in delivering lasting progress for inclusive social development. 
Learn more.
 / ©: James Frankham/WWF-Canon
An Ashaninka family with bananas harvested from the adjacent cultivations. Ucayali Province, Peru.
© James Frankham/WWF-Canon
 / ©: WWF-Care Alliance
Click here to learn more.
© WWF-Care Alliance

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