- Wildlife Crime Initiative: A long-term, collaborative initiative between WWF and TRAFFIC to help tackle the global poaching crisis and unprecedented surge in organised wildlife crime, which threatens the survival of iconic species and undermines national security, the rule of law and sustainable development.
- Changing consumer behaviour: Persuading consumers to make informed choices when buying wildlife-based products.
- Encouraging people to use their local wildlife sustainably: Working hand-in-hand with communities to provide practical help to develop sustainable livelihoods and conserve natural resources.
- Working with the private sector: Promoting sustainable wildlife trade.
- Backing the enforcement of appropriate wildlife trade laws: Supporting the enforcement of CITES, which regulates the international trade in wildlife; providing tools, training and funding; encouraging cross-border cooperation; funding critical research; and raising public awareness about illegal and unsustainable trade issues.
- Promoting new laws for the control of wildlife trade, when appropriate: WWF has contributed to achieving protection under CITES for several marine and timber species, such as the humphead wrasse, great white shark, and the Asian commercial timber species, ramin.
- Working at the 'top level': Advocating to ensure that the mandate of multilateral environment agreements, such as CITES, are not weakened or over-ruled by institutions, such as the World Trade Organization, which pursue economic priorities with little consideration for their long-term, environmental impacts.
Latest News & Publications
Poaching past the peak but elephants still in peril
CITES conference is chance to boost efforts to tackle illegal ivory trade
Tragic year for world’s rangers, many of whom lack basic insurance
Global survey finds many government rangers do not have life or health insurance
Thailand’s Tiger Temple Raid Highlights Need to Close Tiger Farms in Asia
WWF calls on governments across Asia to close any tiger breeding operations involved ...
Hope for the vaquita
Mexico and US expand efforts to save world's most endangered marine mammal
Rapid end to ivory trade in China is crucial to save elephants
WWF and TRAFFIC campaign will build support for ban on domestic ivory trade
Delay to new penal code in Viet Nam is major blow to fight against wildlife crime
New regulations would have imposed stricter penalties for poachers and traffickers
New era for conservation and communities in Itombwe, DRC
Authorities approve reserve boundaries in major boost for local people and endangered Grauer's ...
Experts agree to enhanced international DNA testing of rhinos
Workshop in South Africa expands rhino horn DNA testing
Hong Kong could close ivory market within two years
WWF study shows ban could be in place faster than government's 5-year-plan
EU states commit to ending wildlife crime, but critical measures missing
Ministers adopt bold EU Action Plan but did not pledge necessary resources