- Wildlife Crime Initiative: A long-term, collaborative initiative between WWF and TRAFFIC to help tackle the global poaching crisis and unprecedented surge in organised wildlife crime, which threatens the survival of iconic species and undermines national security, the rule of law and sustainable development.
- Changing consumer behaviour: Persuading consumers to make informed choices when buying wildlife-based products.
- Encouraging people to use their local wildlife sustainably: Working hand-in-hand with communities to provide practical help to develop sustainable livelihoods and conserve natural resources.
- Working with the private sector: Promoting sustainable wildlife trade.
- Backing the enforcement of appropriate wildlife trade laws: Supporting the enforcement of CITES, which regulates the international trade in wildlife; providing tools, training and funding; encouraging cross-border cooperation; funding critical research; and raising public awareness about illegal and unsustainable trade issues.
- Promoting new laws for the control of wildlife trade, when appropriate: WWF has contributed to achieving protection under CITES for several marine and timber species, such as the humphead wrasse, great white shark, and the Asian commercial timber species, ramin.
- Working at the 'top level': Advocating to ensure that the mandate of multilateral environment agreements, such as CITES, are not weakened or over-ruled by institutions, such as the World Trade Organization, which pursue economic priorities with little consideration for their long-term, environmental impacts.
Latest News & Publications
CITES keeps spotlight firmly on Asian tiger farms
Laos also announced it will close all its tiger farms
Greater protection for all the world's rosewoods
Committee recommends uplisting entire Dalberegia genus to Appendix II
Massive downturn in Bangkok ivory market
96% drop in two years as Thailand implements ivory action plan under CITES
Importance of rural communities on the agenda
The role of rural communities in protecting wildlife is to enjoy greater attention following CITES ...
Cracking down on totoaba trade – the key to saving the vaquita
Strong measures adopted at CITES conference
Scaling up protection for pangolins
Governments recommend a total ban on all trade in pangolins
CITES adopts first ever resolution on corruption
Corruption on the official agenda of a CITES CoP for the first time
Corruption: The elephant in the room
CoP17 event on corruption along the wildlife trafficking value chain
New report finds no slow down in tiger trafficking
TRAFFIC and WWF study shows increase in seizures of tigers from captive breeding centres
Shining a spotlight on the threat posed by synthetic alternatives to endangered species
Bio-engineered products could negatively impact wild populations