- Wildlife Crime Initiative: A long-term, collaborative initiative between WWF and TRAFFIC to help tackle the global poaching crisis and unprecedented surge in organised wildlife crime, which threatens the survival of iconic species and undermines national security, the rule of law and sustainable development.
- Changing consumer behaviour: Persuading consumers to make informed choices when buying wildlife-based products.
- Encouraging people to use their local wildlife sustainably: Working hand-in-hand with communities to provide practical help to develop sustainable livelihoods and conserve natural resources.
- Working with the private sector: Promoting sustainable wildlife trade.
- Backing the enforcement of appropriate wildlife trade laws: Supporting the enforcement of CITES, which regulates the international trade in wildlife; providing tools, training and funding; encouraging cross-border cooperation; funding critical research; and raising public awareness about illegal and unsustainable trade issues.
- Promoting new laws for the control of wildlife trade, when appropriate: WWF has contributed to achieving protection under CITES for several marine and timber species, such as the humphead wrasse, great white shark, and the Asian commercial timber species, ramin.
- Working at the 'top level': Advocating to ensure that the mandate of multilateral environment agreements, such as CITES, are not weakened or over-ruled by institutions, such as the World Trade Organization, which pursue economic priorities with little consideration for their long-term, environmental impacts.
Latest News & Publications
Hundreds of snow leopards poached each year
New report confirms worrying scale of illegal killing
Trekking the Himalayas to set up camera traps
Capturing snow leopards on film in North Sikkim in India
World takes bold steps to protect wildlife at CITES CoP
Conference is major success for wildlife conservation
CITES increases pressure on Vietnam over illegal rhino horn trade
Continued failure to act could lead to trade ...
CITES conference backs critical national ivory action plan process
Countries strengthen process that is vital to fight against illegal ivory trade
New push to close domestic ivory markets at CITES CoP
Big boost for Africa's elephants
Total ban in trade in wild African Grey Parrots
Trapping and trading have contributed to collapse in populations across West and Central Africa
CITES keeps spotlight firmly on Asian tiger farms
Laos also announced it will close all its tiger farms
Greater protection for the world's rosewoods
Committee recommends uplisting entire Dalberegia genus to Appendix II
Massive downturn in Bangkok ivory market
96% drop in two years as Thailand implements ivory action plan under CITES