- Wildlife Crime Initiative: A long-term, collaborative initiative between WWF and TRAFFIC to help tackle the global poaching crisis and unprecedented surge in organised wildlife crime, which threatens the survival of iconic species and undermines national security, the rule of law and sustainable development.
- Changing consumer behaviour: Persuading consumers to make informed choices when buying wildlife-based products.
- Encouraging people to use their local wildlife sustainably: Working hand-in-hand with communities to provide practical help to develop sustainable livelihoods and conserve natural resources.
- Working with the private sector: Promoting sustainable wildlife trade.
- Backing the enforcement of appropriate wildlife trade laws: Supporting the enforcement of CITES, which regulates the international trade in wildlife; providing tools, training and funding; encouraging cross-border cooperation; funding critical research; and raising public awareness about illegal and unsustainable trade issues.
- Promoting new laws for the control of wildlife trade, when appropriate: WWF has contributed to achieving protection under CITES for several marine and timber species, such as the humphead wrasse, great white shark, and the Asian commercial timber species, ramin.
- Working at the 'top level': Advocating to ensure that the mandate of multilateral environment agreements, such as CITES, are not weakened or over-ruled by institutions, such as the World Trade Organization, which pursue economic priorities with little consideration for their long-term, environmental impacts.
Latest News & Publications
Latest official poaching figures show that South Africa is still losing three rhinos a day
Cape Town (27 February) – New South African rhino poaching figures show a decline for the second ...
Nepal announces new ambitious action plan to help secure future for its snow leopards
As governments from twelve snow leopard range countries meet in Kathmandu this week to increase ...
Wildlife crime makes debut at International Anti-Corruption Conference
Recommendations from workshop at International Anti-Corruption Conference in Panama
Collaboration key to tackling corruption and financial crime in wildlife crime
New publication and panel at anti-corruption conference highlight need for conservationists and ...
No reduction in poaching pressure as African elephant population keeps falling
Around 20,000 elephants are being killed illegally each year for their tusks
Asian infrastructure boom could be end of the road for tigers
Analysis marks halfway point of global campaign to double wild tigers
Global petition calls for Viet Nam to end illegal wildlife trade
225,000 people sign WWF petition to crack down on rhino horn, ivory and tiger trade
WWF Reaction to the Hanoi Statement on Wildlife Crime
Step forward but lack of ambition was disappointing
Viet Nam and all Greater Mekong countries must close illegal wildlife markets
Hanoi illegal wildlife trade conference is perfect place to start
Surge in seizures of captive-bred tigers strengthens call for Asia to close all tiger farms
Governments must announce end to farms at Hanoi conference