Solutions for a sustainable whitefish industry
We engage directly with companies that represent a significant proportion of the global whitefish volume to help them source, process and sell sustainable whitefish only.
This requires "one-on-one" work with the management of these companies, as well as providing assistance to implement the technical requirements.
Good management and governanceWWF constructively advocates with governments and regional fisheries management organizations (RFMOs) for stricter regulations and better fisheries management that involves reducing bycatch and discard practices by using sustainable fishing gear.
We also ask for more transparency on the seas through better monitoring, efficient control systems and port state measures.
Find out about WWF´s Smart Fishing approach ►
We promote responsible fisheries and trade practices through credible certification systems such as the Marine Stewardship Council (MSC) certification programme. The first whitefish MSC certification was awarded to a New Zealand hoki fishery in 2001.
Since that time the number of certified whitefish suppliers – and those that are now in the process of certification – has grown to over 50% of the global supply of whitefish.
Be part of the solution
► Consumers can search for MSC-certified products to find seafood caught and/or processed by companies that have taken steps to reduce their negative impacts on the marine environment.
Find out more about what you can do