How WWF is promoting sustainable beef
- Reduce the amount of land that is cleared for cattle grazing and feed production
- Minimize the negative impacts of cattle production, such as the loss of plant biodiversity, plant cover, and soil erosion
- Reduce greenhouse gas emissions from livestock
- Use water more efficiently for crops and animal consumption, and reduce water pollution from livestock and feed grain production
- Address social issues, such as supporting indigenous people who make a living from livestock production
How we produce beef is one part of the sustainability equation. We're also trying to ensure that consumers have access to sustainable choices—fostering a safe, affordable and wholesome diet that is healthy, environmentally responsible, and globally equitable. As part of this effort we are looking at how food consumption and waste contribute to the sustainability of beef; environmentally, economically and socially.
Be part of the solution
► Eat smart – if you buy beef, buy sustainably-produced beef and let your retailer know that you prefer sustainably-produced beef. This will help catalyse action, inform the process and contribute to the development and uptake of better production methods.
STORY: cattle ranching in the Northern Great Plains
Dale and Janet Veseth have always paid close attention to wildlife on their Montana ranch. In the spring—their favorite time of year—the return of the meadowlark and long-billed curlew marks the beginning of greener pastures ahead. It is a time of renewal and rebirth on the prairie. The same tender shoots that fuel pronghorn moving across the horizon also help newborn calves grow into strong adults. In fact, cattle and wildlife of all types share many of the same needs, including healthy grasses and clean water.
It’s this ability to look at the health of the grasslands on a broad scale that makes ranchers in the Northern Great Plains some of the best land stewards on earth.