How WWF is promoting sustainable beef | WWF

How WWF is promoting sustainable beef

WWF is working with businesses and organizations across the beef supply chain to ensure that beef is produced and processed in a way that is socially responsible, economically viable and environmentally sustainable. This will make it possible to protect fragile natural areas, and help ensure that watersheds are not degraded.
Our aim is to reduce the beef industry's environmental and social footprint. We're doing this in a number of ways:
  • Reduce the amount of land that is cleared for cattle grazing and feed production
  • Minimize the negative impacts of cattle production, such as the loss of plant biodiversity, plant cover, and soil erosion
  • Reduce greenhouse gas emissions from livestock
  • Use water more efficiently for crops and animal consumption, and reduce water pollution from livestock and feed grain production
  • Address social issues, such as supporting indigenous people who make a living from livestock production
These principles are at the heart of the Global Sustainable Beef Roundtable, an initiative that was set up with the help of WWF to bring together the biggest players in the industry to improve the sustainability of the global beef supply chain.

How we produce beef is one part of the sustainability equation. We're also trying to ensure that consumers have access to sustainable choices—fostering a safe, affordable and wholesome diet that is healthy, environmentally responsible, and globally equitable. As part of this effort we are looking at how food consumption and waste contribute to the sustainability of beef; environmentally, economically and socially.
 
	© GRSB
Global Roundtable for Sustainable Beef
© GRSB
Find out about other commodities WWF is working on

Be part of the solution

► Companies, financial sector leaders, policy makers and NGOs are already working with WWF to make beef production better. Join them in the Global Roundtable for Sustainable Beef, and do your part. 

► Eat smart – if you buy beef, buy sustainably-produced beef and let your retailer know that you prefer sustainably-produced beef. This will help catalyse action, inform the process and contribute to the development and uptake of better production methods.

CREDIBLE CERTIFICATION

A number of credible, third-party certification schemes, such as the Forest Stewardship Council (FSC) and the Roundtable on Sustainable Palm Oil (RSPO) can help companies prevent environmental degradation and drive the key industries toward better and more responsible performance. Find out more ►

STORY: cattle ranching in the Northern Great Plains

 
	© WWF US
Cattle rancher Great Northern Plains
© WWF US
With ever-increasing demand causing deforestation and environmental degradation, how can the planet stomach our appetite for beef?

Dale and Janet Veseth have always paid close attention to wildlife on their Montana ranch. In the spring—their favorite time of year—the return of the meadowlark and long-billed curlew marks the beginning of greener pastures ahead. It is a time of renewal and rebirth on the prairie. The same tender shoots that fuel pronghorn moving across the horizon also help newborn calves grow into strong adults. In fact, cattle and wildlife of all types share many of the same needs, including healthy grasses and clean water. 
 
It’s this ability to look at the health of the grasslands on a broad scale that makes ranchers in the Northern Great Plains some of the best land stewards on earth.
 

READ FULL CASE STUDY

Better Management Practices

Better Management Practices (BMP's) are innovative measures implemented by industry to protect the environment through measurably reducing major impacts of commodities on the planet's water, air, soil and biological diversity. They also help producers to make profit in a sustainable way. Find out more ►

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