Driving better production
That’s why WWF works with business to improve the production of commodities that affect forests, freshwater, oceans and the global climate. Our vision is for a world in which businesses and markets operate within our planet’s natural limits, safeguard our natural wealth, and contribute to our economic and social well-being.
Together, we’re transforming multi-billion dollar industries, helping them produce the goods and services we need in ways that avoid damaging the natural systems on which we all depend for our survival.
Markets: Expected Outcomes
Towards a new "normal"
When enough businesses produce, buy and sell this way, better production will become the new ‘normal' and we won't have to check for ecolabels anymore.
That’s why WWF engages with major companies to change the way global commodities with the most impact on the natural world are produced, processed and financed.
Find out more about WWF's priority commodities by choosing a commodity in the graphic on the right. ►