- Wildlife Crime Initiative: A long-term, collaborative initiative between WWF and TRAFFIC to help tackle the global poaching crisis and unprecedented surge in organised wildlife crime, which threatens the survival of iconic species and undermines national security, the rule of law and sustainable development.
- Changing consumer behaviour: Persuading consumers to make informed choices when buying wildlife-based products.
- Encouraging people to use their local wildlife sustainably: Working hand-in-hand with communities to provide practical help to develop sustainable livelihoods and conserve natural resources.
- Working with the private sector: Promoting sustainable wildlife trade.
- Backing the enforcement of appropriate wildlife trade laws: Supporting the enforcement of CITES, which regulates the international trade in wildlife; providing tools, training and funding; encouraging cross-border cooperation; funding critical research; and raising public awareness about illegal and unsustainable trade issues.
- Promoting new laws for the control of wildlife trade, when appropriate: WWF has contributed to achieving protection under CITES for several marine and timber species, such as the humphead wrasse, great white shark, and the Asian commercial timber species, ramin.
- Working at the 'top level': Advocating to ensure that the mandate of multilateral environment agreements, such as CITES, are not weakened or over-ruled by institutions, such as the World Trade Organization, which pursue economic priorities with little consideration for their long-term, environmental impacts.
Latest News & Publications
Africa steps up fight against wildlife crime
Ministers adopt implementation plan for African strategy against illegal wildlife trade
Cameroon destroys illegal ivory as poaching crisis continues
Government burns thousands of tusks and ivory objects
Malaysia destroys huge ivory stockpile
Country is a key transit point in global ivory trade
China joins forces with South Africa and Mozambique against wildlife crime
Raising awareness about illegal wildlife trade among Chinese nationals in southern Africa
Global wild tiger population increases, but still a long way to go
The 3rd Asia Ministerial Conference on Tiger Conservation comes close to the halfway point of Tx2
Catastrophic collapse of Grauer's gorillas
Numbers have fallen by 77 percent in last twenty years
New hope for Sumatran rhino in Borneo
First physical sighting of a Sumatran rhino in over 40 years
Transport sector joins fight against wildlife crime
Historic Declaration to tackle wildlife trafficking signed at Buckingham Palace
Cracking down on elephant poachers in Central Africa
Wildlife criminals under pressure in Cameroon and Congo
Record year for rhino poaching in Africa
IUCN figures show 1,338 rhinos were killed last year