- Wildlife Crime Initiative: A long-term, collaborative initiative between WWF and TRAFFIC to help tackle the global poaching crisis and unprecedented surge in organised wildlife crime, which threatens the survival of iconic species and undermines national security, the rule of law and sustainable development.
- Changing consumer behaviour: Persuading consumers to make informed choices when buying wildlife-based products.
- Encouraging people to use their local wildlife sustainably: Working hand-in-hand with communities to provide practical help to develop sustainable livelihoods and conserve natural resources.
- Working with the private sector: Promoting sustainable wildlife trade.
- Backing the enforcement of appropriate wildlife trade laws: Supporting the enforcement of CITES, which regulates the international trade in wildlife; providing tools, training and funding; encouraging cross-border cooperation; funding critical research; and raising public awareness about illegal and unsustainable trade issues.
- Promoting new laws for the control of wildlife trade, when appropriate: WWF has contributed to achieving protection under CITES for several marine and timber species, such as the humphead wrasse, great white shark, and the Asian commercial timber species, ramin.
- Working at the 'top level': Advocating to ensure that the mandate of multilateral environment agreements, such as CITES, are not weakened or over-ruled by institutions, such as the World Trade Organization, which pursue economic priorities with little consideration for their long-term, environmental impacts.
Latest News & Publications
WWF team helps rescue orangutan babies from traffickers
Three suspects arrested in Indonesia for trying to sell orangutans
South African court lifts ban on domestic rhino horn trade
WWF supports government appeal against ruling
Tencent and TRAFFIC to fight wildlife crime online
Major Chinese Internet company to tackle illegal wildlife trade through social media
Bold new strategy to tackle wildlife crime in southern Africa
New approach is major step forward in fight against illegal wildlife trade
Carlos Drews receives LiberPress environmental award
WWF Director of Global Species Programme joins other winners including Charlie Hebdo and UNHCR
Tanzania arrests queen of ivory in major blow against wildlife crime
Chinese woman charged with trafficking 706 tusks over 14 years
Asian states must shut illegal bird markets
Summit on songbird crisis ends with call for governments to act to save species
China and US pledge to end domestic ivory trade
Announcement is major boost in fight against elephant poaching
Tens of thousands of birds sold illegally on streets of Jakarta
Thriving illegal trade threatens numerous bird species in Indonesia
Da Nang developing into major new ivory trafficking hub
Seizures point to town becoming key ivory entry point into Viet Nam