- Wildlife Crime Initiative: A long-term, collaborative initiative between WWF and TRAFFIC to help tackle the global poaching crisis and unprecedented surge in organised wildlife crime, which threatens the survival of iconic species and undermines national security, the rule of law and sustainable development.
- Changing consumer behaviour: Persuading consumers to make informed choices when buying wildlife-based products.
- Encouraging people to use their local wildlife sustainably: Working hand-in-hand with communities to provide practical help to develop sustainable livelihoods and conserve natural resources.
- Working with the private sector: Promoting sustainable wildlife trade.
- Backing the enforcement of appropriate wildlife trade laws: Supporting the enforcement of CITES, which regulates the international trade in wildlife; providing tools, training and funding; encouraging cross-border cooperation; funding critical research; and raising public awareness about illegal and unsustainable trade issues.
- Promoting new laws for the control of wildlife trade, when appropriate: WWF has contributed to achieving protection under CITES for several marine and timber species, such as the humphead wrasse, great white shark, and the Asian commercial timber species, ramin.
- Working at the 'top level': Advocating to ensure that the mandate of multilateral environment agreements, such as CITES, are not weakened or over-ruled by institutions, such as the World Trade Organization, which pursue economic priorities with little consideration for their long-term, environmental impacts.
Latest News & Publications
Evidence goes up in smoke in Mozambique
Burning of ivory and rhino horns could undermine judicial process
Ivory crush signals US determination to tackle wildlife crime
Destruction of ivory in New York city follows similar event in China
Major successes for largest ever global operation against wildlife crime
COBRA III involved 62 countries and led to hundreds of seizures and arrests
Another case of confusion and confiscated ivory in Cameroon
Contradictory records leave everyone in the dark about latest ivory bust
Promoting 'green collecting' in China
Collectors urged to buy artworks made from sustainable materials not endangered wildlife products
Tanzania facing an elephant disaster
Population drops by 60% in just five years as ivory poaching surges
Illegal trade is serious threat to wild bears in Malaysia
TRAFFIC survey finds traditional medicine made from bear parts is widely available