- Wildlife Crime Initiative: A long-term, collaborative initiative between WWF and TRAFFIC to help tackle the global poaching crisis and unprecedented surge in organised wildlife crime, which threatens the survival of iconic species and undermines national security, the rule of law and sustainable development.
- Changing consumer behaviour: Persuading consumers to make informed choices when buying wildlife-based products.
- Encouraging people to use their local wildlife sustainably: Working hand-in-hand with communities to provide practical help to develop sustainable livelihoods and conserve natural resources.
- Working with the private sector: Promoting sustainable wildlife trade.
- Backing the enforcement of appropriate wildlife trade laws: Supporting the enforcement of CITES, which regulates the international trade in wildlife; providing tools, training and funding; encouraging cross-border cooperation; funding critical research; and raising public awareness about illegal and unsustainable trade issues.
- Promoting new laws for the control of wildlife trade, when appropriate: WWF has contributed to achieving protection under CITES for several marine and timber species, such as the humphead wrasse, great white shark, and the Asian commercial timber species, ramin.
- Working at the 'top level': Advocating to ensure that the mandate of multilateral environment agreements, such as CITES, are not weakened or over-ruled by institutions, such as the World Trade Organization, which pursue economic priorities with little consideration for their long-term, environmental impacts.
Latest News & Publications
New hope for Salonga National Park in DRC
Africa's largest forest park to be co-managed by WWF after years of neglect, disarray and poaching
Lack of support endangers rangers and global wildlife
Rangers feel ill equipped and trained to safely combat poaching
Drive to root out corruption fuelling wildlife crime
UK government hosts major meeting ahead of global anti-corruption summit
Launch of network for Countering Conservation-related Corruption
Time to tackle corruption at the heart of wildlife crime
Sophisticated poachers could undercut bold Kenyan fight against wildlife crime
Kenya remains key source and transit point for illegal wildlife products
No rhinos poached in Nepal for past two years
Country also marks 4th year of zero poaching of rhinos since 2011
Africa steps up fight against wildlife crime
Ministers adopt implementation plan for African strategy against illegal wildlife trade
Cameroon destroys illegal ivory as poaching crisis continues
Government burns thousands of tusks and ivory objects
Malaysia destroys huge ivory stockpile
Country is a key transit point in global ivory trade
China joins forces with South Africa and Mozambique against wildlife crime
Raising awareness about illegal wildlife trade among Chinese nationals in southern Africa