Promoting sustainable seafood
- Working with key retailers and buyers: WWF is encouraging retailers and buyers to demand and provide MSC-certified products in their stores. Thanks in part to our efforts, over 100 major seafood buyers have pledged to purchase MSC-certified products, including major supermarket chains in Western Europe and the US, two of the world’s largest seafood markets.
- Working with trade organizations: WWF is a partner of the US Seafood Choices Alliance, a well-established trade association for sustainable seafood that has recently expanded into Europe.
- Working with fish processors: We are working with major fish processors to promote stronger purchasing guidelines and greater variety of sustainably sourced and MSC-certified products. We helped support efforts by the EU Fish Processing Association (AIPCE) to stem trade in illegally caught Atlantic cod from the Barents Sea.
The report ranked seven fishery certification schemes against a set of WWF criteria that focus on the schemes’ effectiveness in addressing the health of fisheries and oceans.
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