WWF and the Marine Stewardship Council (MSC) are working to raise the profile of sustainable seafood products along the entire 'chain of custody' - from the ocean all the way to the consumers' plate.
Promoting sustainable seafood
Our work to promote sustainable seafood includes:
- Working with key retailers and buyers: WWF is encouraging retailers and buyers to demand and provide MSC-certified products in their stores. Thanks in part to our efforts, over 100 major seafood buyers have pledged to purchase MSC-certified products, including major supermarket chains in Western Europe and the US, two of the world’s largest seafood markets.
- Working with trade organizations: WWF is a partner of the US Seafood Choices Alliance, a well-established trade association for sustainable seafood that has recently expanded into Europe.
- Working with fish processors: We are working with major fish processors to promote stronger purchasing guidelines and greater variety of sustainably sourced and MSC-certified products. We helped support efforts by the EU Fish Processing Association (AIPCE) to stem trade in illegally caught Atlantic cod from the Barents Sea.
An MSC label on a package of frozen salmon indicates that it is certified sustainable seafood.
Fishing is only one part of the fishing industry. The entire chain of custody includes everything from transporting, trading, processing, and packaging, to selling and retailing, including in the restaurant and food service sectors.
Ecolabels weighted average scoring performance.
The Marine Stewardship Council (MSC) came out on top in a report commissioned by WWF.
The report ranked seven fishery certification schemes against a set of WWF criteria that focus on the schemes’ effectiveness in addressing the health of fisheries and oceans.
Find out more...
The report ranked seven fishery certification schemes against a set of WWF criteria that focus on the schemes’ effectiveness in addressing the health of fisheries and oceans.
Find out more...
News
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A second chance for a trapped whale shark
Fishermen rescue and released a juvenile whale shark trapped in their fishing nets
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Fisheries deal fails to bridge gap with ambitious European Parliament
Fisheries ministers work through the night but appear to have not jumped on board ambitious fisheries reform
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Member states finally agree on fisheries deal but fail to bridge gap with ambitious Parliament
After pulling yet another all-nighter, Fisheries Ministers finalised their negotiating mandate with regards to the current EU fisheries reform.
