/ ©: WWF-US / James Morgan
Healthy oceans are a source of food security, livelihoods and jobs. But despite these benefits, the sea and marine wildlife continue to be damaged by human activities.

WWF works to protect and restore ocean health, so that it continues to support the lives of billions.
The world's oceans and coasts are home to an incredible array of life – and vital to human health, livelihoods and cultures.
  • Fisheries are an important source of protein for billions of people
  • More than 1 billion people live in poor coastal communities with direct connections to the sea
  • Roughly half of the world’s population lives within 100 km of the coast
  • Oceans produce about 50% of the oxygen we breathe, and absorb roughly a quarter of our CO2 emissions 
  • 13 of the world’s megacities lie along coasts
  • The marine tourism industry provides 200 million jobs worldwide
But damaging and unsustainable human activities are weakening oceans.

Fragile ecosystems such as corals are dying (in fact they are predicted to disappear by 2050 on current trends), some species are at risk of extinction and others with major commercial value are just a shadow of their former abundance.

As a result, we pay the price. When oceans suffer, so do millions of people around the world, who depend directly on oceans to feed themselves and their families.


 / ©: WWF
Find out more about the Reviving the Ocean Economy report, including summary and infographics ►

What WWF is doing

Our decades of experience, from the Gulf of Mexico to the Pacific Ocean, has shown that people are key to sustain oceans.

Read stories on WWF's marine conservation projects around the world

Through projects that respond to people’s needs – for food, jobs, well-being – over the long term we can revive this complex but priceless biological engine which we all depend on. To achieve this goal, WWF is implementing 5 strategies focused on:
  • Ecosystem Services Valuation
  • Integrated Ocean Management
  • Small-Scale Fisheries and Aquaculture
  • Extractive Industries
  • Marine and Coastal Tourism
We do this through a large-scale, holistic approach that involves: The Global Marine Programme supports the conservation of WWF's marine priority places and species, as well as the work of relevant Global Initiatives – Smart Fishing, Market Transformation, Coral Triangle, Coastal East Africa and Arctic.
Map of WWF Marine Priority Places

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