Our decades of experience, from the Gulf of Mexico to the Southern Oceans, has shown that people are key to sustain oceans. Through projects that respond to people’s needs – for food, jobs, well-being – over the long term we can revive this complex but priceless biological engine which we all depend on.
WWF promotes a Sustainable Blue Economy
to ensure that the economic development of the ocean contributes to true prosperity and resilience, today and long into the future.
We carry out our work through a large-scale, holistic approach that involves:
- sustainably managing fisheries and other marine resources through ecosystem-based management.
- supporting the establishment of well-managed, representative networks of Marine Protected Areas
To achieve these goals, WWF relies on 5 strategies:
- Advocate for integrated ocean management
- Support small-scale fisheries and sustainable aquaculture
- Promote the value of services provided by ecosystems
- Manage the impacts of extractive industries (e.g. oil and gas and seabed mining)
- Promote sustainable marine tourism
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WWF's Global Marine Programme supports the conservation of WWF's marine priority places and species (cetaceans
), as well as the work of relevant Global Initiatives – Smart Fishing
, Market Transformation
, Coral Triangle
, Coastal East Africa