Securing water for people and nature
WWF @ 50
Freshwater is the source of life. It’s what makes Earth unique in the known universe. It’s also a resource under threat. Just 3 per cent of water on the planet is freshwater, and only about 1 per cent is readily available for human use.
The one-two punch of global population growth and climate change means we must be innovative and committed when it comes to water management and conservation.
The work is focused on 6 key areas:
All this work is carried out in collaboration with diverse partners, including other NGOs, governments, development agencies, businesses, and international conventions.
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- Since 1900, more than half the world’s wetlands have disappeared
- Most of the world’s largest rivers are losing their connection to the sea and nearly a quarter of those left risk being disconnected in the next 15 years
- Water scarcity will be a certainty for 4 billion people by 2050
- Feeding the world's growing population will require water diversions close to all the water withdrawals at present
- People will feel the impact of climate change most through the distribution and seasonal and annual variability of water
- Rivers produce more then one-fifth of the world’s electricity
- More than 5 million people die from waterborne diseases each year – 10 times the number killed in wars
- 1.1 billion people still do not have access to clean and safe drinking water
- Freshwater species decline is already high, and the above-mentioned issues all impact further upon species and habitats
- Habitat loss
- Changes to water flow
- Pollution
- Overharvesting of water and freshwater species
- Invasive species
- Climate change
- Poor water and river basin governance
- Agriculture
- Dam construction
- Poor private sector standards, investments, and performance along the supply chain

