The WWF way to transform markets for the better
Several approaches help drive positive change in these markets:
- The development of sustainable market standards and certification schemes through multi-stakeholders initiatives (Dialogues, Roundtables), inviting Businesses, Trade, Industry, Producers and NGOs around the table, the promotion of Better Management Practices (BMP) and increase in supply and purchase of certified products;
- WWF company partnerships provide a way to work directly with companies to improve sustainability of specific supply chains and offer a bridge for sector-wide global action;
- The promotion of sustainable investment by working with global banks and financial institutions to develop commodity finance guidance and invesment risk screening.