The WWF way to transform markets for the better

To reduce the major environmental impacts from commodity production, WWF works with large international companies, industry sectors, manufacturers, buyers, retailers and other NGOs to improve the way global commodities are produced, processed, consumed and financed.

Several approaches help drive positive change in these markets: 

  • The development of sustainable market standards and certification schemes through multi-stakeholders initiatives (Dialogues, Roundtables), inviting Businesses, Trade, Industry, Producers and NGOs around the table, the promotion of Better Management Practices (BMP) and increase in supply and purchase of certified products;
  • WWF company partnerships provide a way to work directly with companies to improve sustainability of specific supply chains and offer a bridge for sector-wide global action;
  • The promotion of sustainable investment by working with global banks and financial institutions to develop commodity finance guidance and invesment risk screening.

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