Growing paper consumption means we need more 'better' paper
Some of the trees used for paper are grown in well-managed forests. But too much of the paper used is still the result of illegal logging, and of the destruction of old forests and high conservation value forests
Some proposed new pulpwood plantations and mills threaten the remaining natural forests in Sumatra
, and the Russian Far East
, to respond to the growing demand for paper and tissue products.
The wood sourcing of pulp and paper companies from these places can threaten the natural home of rare wildlife species such as big cats (including tigers
, and orangutans
► Find out about the environmental impacts of paper production
We work with producers to help them manage forests and plantations in an environmentally and socially responsible manner. FSC is the certification label that best guarantees this. Our main tool to support this is the Global Forest and Trade Network
. We also work with the industry to develop better plantations, through the New Generation Plantations
In fact, research shows that FSC can also be good business. Some companies have been able to improve their market access, secure more stable contracts and favourable credit arrangements, and improve production efficiency and their public image.
We work with the producing mills to also reduce the pollution to air and water to near zero.
Buyers of paper and related products
We work with those who buy paper and related products, such as tissue and packaging material, to make sure there is a demand for better produced paper products. We urge them to only buy and sell FSC certified paper and recycled paper, and help them to do so with guides and rating tools
Using more recycled paper is a way to reduce the need for more increased harvest in a growing population, as shown in the Living Forest Report
Paper is a valuable resource. We work with paper users to ensure that the paper they buy is used in the most appropriate way, reducing wasteful consumption and ensuring that more can be done with the same amount of paper.
Our goal is that this will become the new normal fast.
We also inform end-consumers about the environmental and social impacts of paper production. When needed, WWF runs campaigns to expose bad practices and promote better products.
We assist policy-makers to draft laws that support better production practices, and for them to have greener paper purchasing practices.
2020: 60% of global pulp and paper production uses recycled material
of overall paper and board are FSC-certified for their virgin fibre (based on data available as of January 2014)
of overall papers and board use recycled material (based on data available as of January 2014)
More examples of how transforming markets can make a difference can be found here