/ ©: WWF / Simon Rawles

Transforming Production

Read our Better Production for a Living Planet case studies, which provide tangible examples of how we can move production to more sustainable practices.
Why do we work with businesses on better commodity production and sourcing to achieve our conservation goals?
  • Because working with timber logging companies can help save orang-utans, 70% of which live outside protected areas in Borneo;
  • small innovations in how we cultivate sugarcane can help save reefs; and
  • spending less on growing more cotton is good for dolphins in the Indus river and leaves the farmers with more money in their pockets at the end of the harvest.
With a population of roughly seven billion, we are using about 50 per cent more resources than the Earth generates. By 2050 it is estimated that we will be close to 10 billion people. We will all need food, clothes, shelter, water and energy.

Better commodity production can help produce more with a smaller footprint on our natural resources and thus contribute to conservation of important ecosystems and to poverty alleviation.

Find out more below.


Better Production for a Living Planet

 / ©: WWF
How can we move production to more sustainable practices? Find out about WWF's Market Transformation Initiative ►


FSC logo / ©: FSC
FSC logo
Case studies


 / ©: MSC
Look out for the MSC logo; it stands for sustainability!
Case studies
  • Solutions developed to satisfy MSC criteria become legal requirements in the South African whitefish industry.
  • WWF and partners advocate with Regional Fisheries Management Organizations (RFMOs) for better tuna management practices.
  • Getting tuna certification to work in the Maldives.


 / ©: BCI
Better Cotton Initiative


 / ©: Roundtable on Sustainable Biofuels (RSB)
Roundtable on Sustainable Biofuels (RSB) logo
© Roundtable on Sustainable Biofuels (RSB)


 / ©: GRSB
The Global Roundtable for Sustainable Beef (GRSB) Logo

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