/ ©: WWF-Canon / Simon Rawles

Transforming Production

Why do we work with businesses on better commodity production and sourcing to achieve our conservation goals?
  • Because working with timber logging companies can help save orang-utans, 70% of which live outside protected areas in Borneo;
  • small innovations in how we cultivate sugarcane can help save reefs; and
  • spending less on growing more cotton is good for dolphins in the Indus river and leaves the farmers with more money in their pockets at the end of the harvest.
With a population of roughly seven billion, we are using about 50 per cent more resources than the Earth generates. By 2050 it is estimated that we will be close to 10 billion people. We will all need food, clothes, shelter, water and energy.

Better commodity production can help produce more with a smaller footprint on our natural resources and thus contribute to conservation of important ecosystems and to poverty alleviation.

Download the Better Production for a Living Planet report. 

Better Production for a Living Planet

 / ©: WWF
The text on this page is an excerpt from the WWF Publication Better Production for a Living Planet (2012).

Forest Stewardship Council (FSC)

FSC logo / ©: FSC
FSC logo

The challenge is to be smarter about how we produce and what we buy and sell.

Marine Stewardship Council (MSC)

 / ©: MSC
Look out for the MSC logo; it stands for sustainability!
  • Solutions developed to satisfy MSC criteria have become legal requirements in the South African whitefish industry.
  • Companies can lobby Regional Fisheries Management Organizations (RFMOs) for better tuna management practices.
How WWF's engagement with financial lenders can lead to conservation gains:

Roundtable on Sustainable Palm Oil (RSPO)

 / ©: RSPO
RSPO trademark logo

How WWF's engagement with companies can lead to conservation gains:

Roundtable on Responsible Soy (RTRS)

 / ©: RTRS
Round Table on Responsible Soy (RTRS) Logo
  • WWF uses Roundtable on Responsible Soy (RTRS) standards to achieve its conservation goals working across soybean trade flows and supply chains.
Close up face portrait of male orang utan (Pongo pygmaeus) / ©: naturepl.com / Edwin Giesbers / WWF
© naturepl.com / Edwin Giesbers / WWF


 / ©: Bonsucro
Bonsucro Logo
© Bonsucro
How certification standards are protecting important ecoregions:

Better Cotton Initiative (BCI)

 / ©: BCI
Better Cotton Initiative
  • Cotton farmers increase their income by reducing use of water and chemicals.

Roundtable on Sustainable Biomaterials (RSB)

 / ©: Roundtable on Sustainable Biofuels (RSB)
Roundtable on Sustainable Biofuels (RSB) logo
© Roundtable on Sustainable Biofuels (RSB)
  • WWF fights destructive projects and helps develop standards and incentives for better bioenergy production.

Aquaculture Stewardship Council (ASC)

 / ©: ASC
ASC Logo

Global Roundtable on Sustainable Beef (GRSB)

 / ©: GRSB
The Global Roundtable for Sustainable Beef (GRSB) Logo
  • A global roundtable set up to promote better production practices throughout the beef industry.

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