Imagine a world where the 'normal' way of producing a commodity like palm oil
leaves rainforests standing and keeps orang-utans out of harm’s way; where growing cotton
does not dry up local water reserves; and where catching tuna
does not drive them closer to extinction.
When enough businesses produce, buy and sell this way, better production will become the new ‘normal' and we won't have to check for ecolabels anymore.
That’s why WWF engages with major companies to change the way global commodities with the most impact on the natural world are produced, processed and financed.
Find out more about WWF's priority commodities
by choosing a commodity in the graphic on the right. ►
Find out how we can switch to better production in this short animation and then learn more about our solutions.