Jean-Paul joined WWF in 1990. In December 2000, he was appointed Director of the Corporate Relations Department at WWF International. His current responsibilities include leading the WWF Network’s engagement with the private sector and developing and implementing transformative business partnerships that help build a sustainable global economy.
He is the founder of One Planet Leaders, WWF’s applied sustainability programme for executives, which is run jointly with IMD; and has launched the One Planet MBA with the Business School at Exeter University.
Jean-Paul is a Founding Director of One Planet Living (OPL), an innovative partnership initiative which aims to build a worldwide network of OPL communities - villages, towns and cities - that demonstrate how sustainable living can be easy, attractive and affordable.
Before assuming leadership of the Corporate Relations Department, Jean-Paul was Head of WWF International’s Forests for Life Programme and a Founder Member of the Forest Stewardship Council (FSC).
Prior to joining WWF he spent 10 years as a professional forester, researcher and project manager working in a number of countries in Asia and Africa. He holds a Master’s degree in Forestry and Land Management from Oxford University, a Bachelor’s degree in International Development from the University of East Anglia and a Teaching Diploma from the Royal Society of Arts.