One Planet Leaders Team

Jean-Paul Jeanrenaud

Jean-Paul Jeanrenaud / ©: © WWF International / Elma Okic
Jean-Paul Jeanrenaud
© © WWF International / Elma Okic
Director, One Planet Leaders, WWF International

Jean-Paul joined WWF in 1990. In December 2000, he was appointed Director of the Corporate Relations Department at WWF International. His current responsibilities include leading the WWF Network’s engagement with the private sector and developing and implementing transformative business partnerships that help build a sustainable global economy.

He is the founder of One Planet Leaders, WWF’s applied sustainability programme for executives, which is run jointly with IMD; and has launched the One Planet MBA with the Business School at Exeter University.

Jean-Paul is a Founding Director of One Planet Living (OPL), an innovative partnership initiative which aims to build a worldwide network of OPL communities - villages, towns and cities - that demonstrate how sustainable living can be easy, attractive and affordable.

Before assuming leadership of the Corporate Relations Department, Jean-Paul was Head of WWF International’s Forests for Life Programme and a Founder Member of the Forest Stewardship Council (FSC).

Prior to joining WWF he spent 10 years as a professional forester, researcher and project manager working in a number of countries in Asia and Africa. He holds a Master’s degree in Forestry and Land Management from Oxford University, a Bachelor’s degree in International Development from the University of East Anglia and a Teaching Diploma from the Royal Society of Arts.


Jean Paul Jeanrenaud discusses how the One Planet MBA at the University of Exeter Business School, will change the face of higher education.

Carolina Moeller

 / ©: WWF International
Carolina Moeller
© WWF International
Head of Business Education

Carolina co-directs One Planet Leaders and is a key contributor to the design and delivery of the One Planet MBA. Carolina is a qualified trainer with experience in personal leadership, sustainability, communication and branding. Her work focuses on stretching the mind, engaging the heart and inspiring action for a sustainable world. She joined WWF in 2008 after six years in Brand Management at Procter & Gamble.

After completing her Masters in Political Science, Carolina started her career in Export Consulting at the Swedish Trade Council in Toronto.

Tim 'Mac' Macartney

Tim 'Mac' Macartney / ©: Embercombe
Tim 'Mac' Macartney
© Embercombe
Embercombe’s founder & Head of Organisation Consultancy
Mac has been working as a people and organisation development professional since 1984. He is the founder of Embercombe, a published author, a conference speaker, a trustee with one other charity, an associate with Leaders Quest and a visiting teacher at Schumacher College.
Alongside his own UK company Mac also co-founded a leadership development consultancy in Poland.

Macs work with organisation leaders is motivated by his belief that:
  • Leadership is one of the areas where we most need to see radical and transformative change.
  • We need to move towards a future in which all commercial organisations consider their primary purpose to be focused towards a just and truly sustainable world.
  • Corporate responsibility and sustainability need to become embedded within the core business activity of every commercial entity.
  • We must reverse the long-standing tradition of rewarding performance even when this same performance has hurt and weakened individuals, communities, and/or the natural environment.

External contributors

We are connected to a rich network of WWF experts, thought leaders and senior executives from progressive businesses.

Past external contributors include
  • Michael Braungart, Cradle-to-Cradle
  • Stef Kranendijk, CEO, DESSO
  • Sheng Fulai, Senior Economist, UNEP
  • Satish Kumar, activist and editor of Resurgence & Ecologist magazine
  • Ian Cheshire, Group Chief Executive, Kingfisher
  • Mike Barry, Head of Sustainable Business, Marks and Spencer
  • Virginie Hélias, Global Sustainability Director, Procter & Gamble

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