Leading Together: H&M & WWF

When you think about the fashion industry, sustainability isn't usually a word that comes to mind—but the head of corporate social responsibility at H&M is doing everything she can to change that.


Helena Helmersson, who's been with the retail giant for over a decade, has worked in Bangladesh and Hong Kong and spent time in the production, buying, and human resources departments before settling into her current position.

Her job? Making H&M’s entire operation sustainable—from sourcing to water or how consumers can use the company’s products in the most efficient way—is clearly an enormous task, but one that Helmersson is extremely passionate about.

In March 2012, H&M was among the first companies to take advantage of WWF's new global Water Risk Filter, which aims to help businesses identify and mitigate water risk. The results of the filter have been used to help develop its water strategy, which it is collaborating with WWF on.


Helena Helmersson, Head of Sustainability, H&M
Helena Helmersson has been a part of the Management Team at Hennes & Mauritz since December 2010, when accepting the position as Head of CSR. But her experience within the company goes much further back than that.

Helena first joined Hennes & Mauritz in 1997, as a Budget Controller at the Buying Office. From 1999 she worked for several years as Section Manager at the Buying Office before moving to Bangladesh, working as HR manager at the Production Office in Dhaka 2005-2007.

During 2007 Helena moved to Hong Kong, joining the Production Office as Department Manager for Underwear. Helena moved back to Stockholm, Sweden, during summer 2010 taking on the role as CSR Manager, Social responsibility and Supply chain. Since December 2010 she is Head of CSR.

Helena has a Master's Degree of Science in Business Administration and Economics.


23 May 2013, 12.30 to 13.30 CEST


Watch Ann-Sofie Johansson, Head of Design at H&M and Helena Helmersson, Head of Sustainability at H&M talking about fashion and sustainability.
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  • Elise Magnenat

    Manager, Business Education, WWF International
    T: +41 22 364 9225

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