Leading by Example: Kingfisher

Is it enough for business to simply reduce their negative externalities on the planet? No, according to the Kingfisher retail group. Instead they believe it’s the duty of business to not only conserve, but to give back and regenerate the planet, and what’s more, it can be profitable.


The company has identified four priorities for Net Positive where they can work with their businesses, suppliers, partners, and their customers towards making a net positive impact:

  • Timber
  • Energy Innovation
  • Communities

But how does this ground-breaking initiative work in practice? Join this exceptional session and learn from Ian Cheshire, the Guardian Sustainable Business Leader of the Year.

Not content with merely achieving neutrality in resource consumption, energy efficiency, and carbon output, Kingfisher’s CEO Ian Cheshire wants his company to achieve a Net Positive output – expanding and replenishing the earthly stocks from which the company’s revenues depend. As he puts it: “Doing less evil is a good thing, but could we go beyond that? Being a positive force for good is a much more motivating idea than just not increasing the amount of evil you do."


Ian Cheshire, CEO, Kingfisher

Ian Cheshire is widely regarded as a pioneer in the field of sustainable business. As CEO of Kingfisher (the parent company of B&Q) since January 2008, he has been outspoken in his view that the organisation's whole business model needs to fundamentally shift. His vision of B&Q's customers renting power drills as opposed to buying them (on average drills are only used for six minutes a year) has captured imaginations, and is widely used as an example of a mainstream business adopting a more collaborative approach to the products and services it provides.

Ian is also a Non-Executive Director of Whitbread plc and lead non-executive member on the Department for Work and Pensions Board. He is a member of the Prince of Wales Corporate Leaders Group on Climate Change and a Member of the Employers’ Forum on Disability President’s Group.

In May 2012, Ian was honoured for his contribution to the advancement of business sustainability, with the Guardian Sustainable Business award for Leader of the Year.  


12 February 2013, from 12.30 to 13.30 CET

  • Brought to you by

    In collaboration with

Sign up

  • To receive information on how to join the live sessions of the One Planet Webinars, please sign up to our mailing list.

Contact us

  • Elise Magnenat

    Manager, Business Education, WWF International
    T: +41 22 364 9225

Subscribe to our mailing list

* indicates required
Donate to WWF

Your support will help us build a future where humans live in harmony with nature.

Enter Yes if you accept the terms and conditions
Enter Yes if you accept the terms and conditions