HSBC & WWF
In 2012, the HSBC Water Programme was launched bringing together expertise from WWF, WaterAid, and Earthwatch to help tackle the global water challenge – a challenge that sees nearly a quarter of the world’s population living in ecosystems that are under threat from water scarcity and are already damaged by poor management of water resources.
Over the next five the HSBC Water Programme will work to improve water resource management in key river basins; bring safe water and sanitation to millions of people; and raise awareness about the global water challenge.
Running from 2012 – 2016 we’ll build on the success of the HSBC Climate Partnership which concluded in 2011 and Investing in Nature which concluded in 2006.
"Answers to the world's environmental challenges can be developed when organizations come together. We've been working with WWF for over a decade now and together we are identifying long-term environmental solutions which bring value to business, people and the planet."
What we're doing
Under the HSBC Water Programme we’ll be working with local authorities, businesses and communities to implement new practices and policies that will help to protect rivers in five priority freshwater places; the Yangtze, Ganges, Mekong, Pantanal and Rift Valley.
Collectively these basins are home to nearly one billion people and some of the world’s most endangered species. We will create healthy rivers, that support thriving ecosystems, as well as local businesses and communities by:
- Tackling erosion
- Reducing pollution
- Ensuring water is used efficiently by all
- Promoting sustainable fishing and agriculture
" WWF is proud of our longstanding partnership with HSBC and we are thrilled to be working on the new Water Programme. This five year commitment provides the support we need to deliver large scale and long lasting impacts for people and nature. Together we will work toward healthy flowing rivers which are vital to the health of the businesses and communities around them."