- Use of ethanol in its own fleet of vehicles
- New factories will eventually use renewable sources of energy
- Substituting diesel and oil used in its furnaces by biomass and ethanol
Learning from past experiences
Previous climate targets made by the company have provided them with several constructive lessons.In the past Natura has overestimated the reduction potential of certain projects, and other climate initiatives have been affected by a slower market penetration of necessary technologies, such as raw natural material needed for packaging.
Natura has responded to these developments by setting up a dedicated task force of directors and managers focused on accelerating the adoption of carbon reduction projects. The tasks of this group include mapping all possible carbon reducing options, following up on mitigation activities, educating staff, and improving management and monitoring practices.
Providing an incentive to change
In 2010, Natura implemented an extensive incentive programme to join both GHG emissions impacts and productivity gains. It encompasses education and capacity building, support in decision making, incorporation of carbon criteria in processes, and even changes in cost allocation with the inventory, reduction and neutralization of emissions. The programme thus aims to empower managers and permits carbon management in day-to-day activities.
The company is also adopting new measuring tools for carbon emissions. Project development teams will measure emissions each trimester, and have been provided with a specialized carbon calculator and guidelines for the development of new products within the company.
Natura has a two-way approach to communicating about reducing their carbon footprint. Tools such as workshops, blog, videos and focus groups have been implemented to disseminate and gather information and ideas on how to efficiently reduce their carbon footprint.
More information about WWF Brasil
More information about Natura