National Geographic committed to cut its emissions of greenhouse gases by 80 percent by the end of 2010. National Geographic will also work with WWF to reduce CO2 emissions from its magazine paper and printing materials supply chain by 10 percent by 2015. The emissions reductions are based on a 2005 baseline.
"Conservation has been at the core of National Geographic throughout our 121-year-history. We're delighted to be joining other like-minded organizations with strong climate action plans," said Ted Prince, National Geographic's executive vice president of Global Media. "Investing in energy efficiency and clean energy technology is a highly effective way to grow our business while protecting the planet from catastrophic climate change."
National Geographic is the first media organization to join WWF's Climate Savers program.
For more information, visit www.nationalgeographic.com