Lego

The LEGO Group is engaged in the development of children's creativity through playing and learning. Based on the world-famous LEGO® brick, the company today provides toys, experiences and teaching materials for children in more than 130 countries.

The LEGO Group wants to leave a positive impact on the planet, and is committed to caring for the society that children will inherit and to inspire them and enable them to build the society of tomorrow. As part of the commitment the LEGO Group has signed a partnership with WWF pledging to improve performance on a range of environmental priorities - including greater focus on collaboration with suppliers to reduce total carbon emissions, as only ten percent of the total carbon emission from the entire value chain related to LEGO® products originates from the processes taking place at LEGO factories during moulding, decoration and packaging of LEGO bricks.

Commenting on the new partnership, the LEGO Group's CEO, Jørgen Vig Knudstorp, says;

"We have experienced strong growth for eight consecutive years and, as we grow, we are becoming increasingly aware of the impact we leave on the planet. Partnering with WWF is an important step in our efforts to get the best out of our sustainability initiatives. We are proud to contribute to WWF's overall vision of 100% renewable energy by 2050 and already now they have played a part in the targets we have set - and how we can achieve them."

Highlights from the partnership agreement
  •  In 2014 the LEGO Group will initiate test projects together with suppliers to co-create best solutions to address the supply chain carbon emission impact.
  • By the end of 2016, the energy used to manufacture one tonne of LEGO elements must be reduced by, minimum, ten percent compared to 2012.
  • The LEGO Group has committed to produce more renewable energy than the company uses in its facilities, i.e. be 100%+ renewable by 2016. The LEGO Group is already right on track to meet this ambition with concrete action; the commissioning of an offshore wind farm in Germany where the production of energy from the LEGO Group's part of the wind farm equals the energy consumption of approximately 100,000 residential homes.
Logo / ©: Lego
© Lego

We have experienced strong growth for eight consecutive years and, as we grow, we are becoming increasingly aware of the impact we leave on the planet. Partnering with WWF is an important step in our efforts to get the best out of our sustainability initiatives. We are proud of contribute to WWF's overall vision of 100% renewable energy by 2050 and already now they have played a part in the targets we have set - and how we can achieve them.

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