A partnership for change
By working together for change we can truly make a difference and do more than we could on our own. WWF and home furnishings retailer IKEA share the same values and want to see considerate, efficient, and economically sound use of natural resources.

Our combined expertise and market power give us the ability to influence and transform entire markets and be a leading example of how a partnership can lead to truly sustainable business practices.

Started in 2002, the partnership recently celebrated ten years in action, and it is now well into its fourth partnership period. Today, we run joint projects in 12 countries around the world to promote responsible and sustainable use of resources with a special focus on the forest and cotton markets.

In addition to working together in projects, WWF and IKEA strive to inspire other companies and networks to address environmental challenges and make people’s lives at home more sustainable.

Read more in factsheet about the partnership ►
 / ©: IKEA
IKEA's logo

IKEA is a forerunner in some areas, and a good example to follow in transforming markets on a long-term basis. At the same time, we continue to challenge IKEA in its work towards becoming a more sustainable company.

Håkan Wirtén, Secretary General, WWF Sweden


WWF and IKEA are committed to promoting responsible forest management. We want to secure biological and social forest values for both present and future needs by tackling severe problems, such as forest degradation and illegal logging.

It started with five forest projects in 2002. We now have 8 joint projects in 10 different countries and many tangible results to show for it. Overall, our projects have helped to improve forest management in Europe and Asia, and contributed to over 40 million hectares becoming certified as responsibly managed.

Together we are working to:
  • improve forest governance through better land use practises
  • improve enabling environment and quality of forest certification systems
  • strengthen market chain for credible and/or certified forest products
  • decrease supply chain footprint focusing on renewable, recycled and more from less
Many challenges remain, but the projects have contributed to some exciting results, for instance to increased FSC certification in Russia. FSC certification was first introduced here in 2000, and the IKEA and WWF projects (started two years later) have played a key role in reaching over 38 million certified hectares or about 20% of the Russia's leased forests.

Read more in factsheet about the forest projects ►

Cotton and Water

In 2005, we also joined forces to reduce the environmental and social impacts of conventional cotton production in India and Pakistan – two of the world’s most important cotton-growing countries. Our joint projects help cotton farmers increase their income and improve their working conditions. We also help them reduce the use of chemicals and save on precious water resources.

We provide support, training and outreach to farmers that want to comply with the Better Cotton Initiative’s criteria and produce Better Cotton. Some 43,000 farmers in the two countries are involved in our joint projects, taking part in a global shift towards Better Cotton.

Together we are:
  • building farmers’ capacity to produce Better Cotton
  • reducing the use of pesticides, water and chemical fertiliser while increasing farmers’ incomes
  • improving the working conditions of cotton farmers' families and workers
  • improving soil quality in the cotton fields
  • creating a shift towards a Better Cotton market
  • supporting BCI to become 100% self Reliance by 2016
Many parts of the World are suffering from water stress and scarcity. That's why we have joined forces to find ways to use water as efficiently as possible, with an intitial focus on cotton production.

The joint water projects in India and Pakistan aim to:
  • understand the real water needs of cotton production
  • improve water management to maintain and restore water security
  • build capacity for a wider spread of Best Management Practises
  • Engage on community level to educate cotton farmers in efficient field-level irrigation techniques
The water management programme in India and Pakistan is a natural extension and development of the cotton Projects.

Read more in factsheet about the cotton projects 

Watch a film about cotton



IKEA and WWF cooperated in six joint projects to tackle climate change between 2007 and 2012.  Our joint purpose was to identify market transformation opportunities and find innovative low-carbon solutions that contribute to reducing greenhouse gas emissions in society while engaging a wide range of stakeholders.

The projects covered a wide range of aspects in the IKEA value chain – including product development, supplier operations, transportation and recycling – as well as ways to inspire people to live a more sustainable life at home.

Read more about the climate projects and their results in the reports on the right.

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WWF International
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