- Establishing partnerships with companies to help them change the way they do business
- Working with companies and their supply chains to transform markets of key global commodities − such as cotton, sugarcane and soybeans
- Promoting environmental awareness and responsbile environmental practice among customers, employees, industry leaders and other stakeholders.
WWF's approach to working with the private sector is constructive and solutions-oriented. It is both collaborative in its methods and challenging in its objectives.
Our core principles
Our basic guiding principles for corporate engagement are:
- measurable results
- the right to disagree