The bycatch problem is perhaps most acute for marine turtles, especially the critically endangered Pacific leatherback turtles.
Tuna
WWF focuses on transforming the global tuna fisheries market and improving the way tuna fisheries are managed and governed. We prioritize seven tuna populations with the highest market- value and therefore most vulnerable to overfishing: the Atlantic, Southern and Pacific bluefin, Bigeye, Yellowfin, Albacore and Skipjack tuna.
WWF´s smart fishing approach
About the species
Tuna is not one fish but a group of different tuna species that are a member of the fish family Scombridae. They range in size from the smaller skipjack which rarely exceed three feet (90 cm) in lenght, to the northern bluefin tuna, the worl´s largest living bony fish that can reach a lenght of over 10 feet (3 meters) and weigh over half a ton. They roam long distances, following north-south and even transoceanic migration patterns.
Tunas are fast swimmers, with speeds that can reach up to 70km/h, achieving this by having oxygen rich blood and as a consequence, their muscle tissue usually ranges from pink to dark red, unlike many other fish species that have white flesh.
Find out more about tuna species and why they are WWF´s priority.
The tuna market
New gear technologies such as purse seine nets, a predominant fishing gear, are now responsible for 70% of the world tuna catches with more than 4 million tonnes catches annually. The western and central Pacific Ocean supports the largest tuna fishery of the world. More than 2.3 million tonnes of tuna, or 53% of the world production, were caught there in recent years (FAO, 2010).
Fresh, frozen and canned tuna
Consumption of fresh and frozen tuna remains important and has even increased, especially in North America.
In particular bigeye, yellowfin and bluefin tuna are very popular with sushi fans. Until the late 1990s, the sushi market was largely dominated by Japan and the majority of consumption still occurs there. However, due to the globalization of our food culture and healthy food preference, fresh tuna in sushi restaurants and supermarkets have expanded worldwide, especially to the USA and the EU.
Market facts
- Yearly exports of overall tuna products account for 7,8% of the global seafood market (FAO, 2007).
- The USA alone imported 314.863 tons of tuna valued 1.304 million USD in 2010
- The EU has exceeded the USA in canned tuna consumption over the last 20 years (FAO, 2010)
- Canned tuna in Spain exceeded 67% of the total production volume of prepared, canned and semi-preserved seafood in 2010 (source: atuna.com).
What is the problem with tuna?
Unfortunately, Albacore, yellowfin and bigeye are further down the slippery slope of depletion if adequate management measures are not rapidly put in place. for example, yellowfin and Albacore species are all currently being overfished in the Indian ocean.
Whilst for Bluefin tuna, overfishing has almost led to its extinction. Unfortunately, and because of their high market value, tuna are amongst the "most wanted" fish for those fishing illegally.
One of the biggest problems of tuna overfishing is ineffective management.
Despite the existence of numerous regional fisheries management organizations (RFMO´s) as mandated by the UN fishing Agreements, none of them regulates high seas tuna fisheries in a sustainable way. In addition, too many boats chasing too few fish affects all RFMO´s managed tuna fisheries, resulting in the “race to fish” behaviour, undermining efforts to improve management and driving excessive fishing effort.
Pacific longline fisheries
The bycatch problem is perhaps most acute for marine turtles, especially the critically endangered Pacific leatherback turtles.
What is WWF doing?
WWF´s approach to ensure a sustainable future for tuna include, amongst others:
- inciting governments and regional fisheries management organizations (RFMOs) to manage stocks effectively, using the "ecosystem" based approach. This means that tuna stocks are managed as an integral part of the marine ecosystem;
- where stocks are already depleted (such as the bluefin tuna), reduce fishing efforts and urge for robust and efficient recovery plans;
- combatting pirate fishing (illegal, unregulated and unreported fishing);
- creating incentives with fishermen to change to sustainable fishing practices that help reduce harmful bycatch;
- promoting sustainable certification of tuna fisheries tuna products sold on the market according to standards of the Marine Stewardship Programme (MSC)
In 2008, WWF - together with eight of the largest canned tuna processors in the world, scientists and other NGO, s - created the International Sustainable Seafood Foundation (ISSF). The ISSF´s goal is to undertake research and initiatives for the long-term conservation and sustainable use of tuna stocks, reducing bycatch and promoting a healthy marine ecosystem. Today, WWF is represented in the ISSF via its Board of Directors and actively participates in specific committees.
Find out more about what WWF is doing to make fisheries sustainable.

