raw tuna pieces selected to be sold as sushi and sashimi
© Michel Gunter WWF Canon
The tuna market
WWF´s seven tuna priority species are amongst the most commercially wanted fish species on the planet.
Tuna was once a low market value substitute for other fish such as salmon and sardines. But since the 1960s, this has drastically changed. Demand and production for tuna products increased rapidly, with world canned tuna (processed) incrementing from 200 000 tonnes in the 1970s to more then one million tonnes in 2000.
New gear technologies such as purse seine nets, a predominant fishing gear now responsible for 62%, of the world production, have resulted in more than 4 million tons annual catches over the last years (FAO, 2010).
Consumption of fresh and frozen tuna remain important and has even increased, especially in North America. Tuna for sushi restaurants and supermarkets has expanded worldwide. Prices paid for tuna are generally higher for fresh than canned tuna. There is a lot of competition amongst the fisheries, industries, and even between the different tuna products (FAO, 2010).
The western and central Pacific Ocean supports the largest tuna fishery of the world. More than 2.3 million tonnes of tuna or 53% of the world production were caught there in recent years.