What you can do

Brochure - "Set Your Longline Deep: Catch more target species and avoid bycatch using a new ... / ©: Smart Gear / Steve Beverly
Brochure - "Set Your Longline Deep: Catch more target species and avoid bycatch using a new gear design"
© Smart Gear / Steve Beverly
Each and every one of us can help to stop the unnecessary waste of marine life caused by bycatch and promote sustainable fishing and seafood consumption - from fishers and fish processors to seafood lovers, supermarkets, restaurants and politicians.
Fishers, fisheries managers and governments clearly need to implement and enforce measures to reduce bycatch and combat illegal fishing.

And all fisheries processors, traders, retailers and consumers of seafood need to realize that our seas and oceans have limited sources and exercise their influence when procuring and selling fish products on the market. 

Fishermen: Take a leadership role!

 / ©: WWF / Gustavo Ybarra
Measuring lobsters, Baja California, Mexico.
© WWF / Gustavo Ybarra
  • Design and use more selective fishing gear
  • Proactively support and campaign for the creation of better fisheries management
  • Engage in correct post-capture release techniques to maximize an animal's chances of survival
  • Proactively become involved in the testing of bycatch solutions
  • Explore the potential for MSC certification in your fishery

Have an innovative idea for reducing bycatch? Take part in the Smart Gear Competition!

Fish processors, traders and retailers

 / ©: WWF / Lorraine Hitch
Bigeye Tuna for sale at the fish market in Hawaii.
© WWF / Lorraine Hitch
  • Demand seafood from responsible fisheries
  • Put positive pressure on your seafood supply chain to improve environmental performance, i.e. MSC-certified fish products and bycatch reduction measures
  • Purchase MSC-certified fish

Fisheries managers and governments

Seafood lovers

 / ©: WWF - Beatrice Lundberg/ Pressens bild
© WWF - Beatrice Lundberg/ Pressens bild
  • Buy MSC-certified seafood
  • Ask for seafood from sustainable fisheries in the supermarket, on the market and in restaurants
  • Avoid seafood from problematic fisheries. Want to identify these? See WWF´s seafood guides
  • Spread the word! Bycatch is a largely hidden problem – so the more people who know about it, the more pressure there will be on fisheries to reduce bycatch
  • Become a member – your valuable support will help WWF in its work to tackle bycatch practices and illegal fishing 

Subscribe to our mailing list

* indicates required
Donate to WWF

Your support will help us build a future where humans live in harmony with nature.