Fish traders, processors, retailers, customers and also consumers can stimulate more transparency in fisheries through their purchasing decisions – by selectively buying seafood products from fisheries with low or no bycatch
, and that have been certified according to the standards of the Marine Stewardship Council (MSC),
that rewards sustainable fishing practices.
WWF believes that forging partnerships with pro-active, leading companies in the private sector is a critical element to achieving the long-term viability of the seafood supply chain. It will not only help to eradicate illegally caught fish from the market but also increase the value of a company and ensure the long-term availability of fish products.
We collaborate with partners in more than 40 countries to push market demand for sustainable seafood and aid seafood producers to strive towards sustainable fishing and responsible procurement practices
. As such, WWF helps to assess company supply chains and, where appropriate, achieving credible certification such as that of the Marine Stewardship Council (MSC), a system for recognizing sustainably caught seafood. Customers who see the MSC label can be certain that they are buying from a retailer that is taking active steps towards sustainable wild-caught fish production and consumption.
Examples of some companies WWF is working with include Wal-Mart, Sodexo, Sainsbury´s and Carrefour. Other private sector fisheries partners are the International Seafood Sustainability Foundation (ISSF)
or the Common Fisheries Reform Alliance
(NGOs and European seafood processors, retailers, consumer co-operatives and chefs) working together to ask for solutions to the crisis of overfishing in Europe.