Creating a reliable system for seafood traceability
In a groundbreaking statement issued during the World Economic Forum (WEF) in Davos at the end of January 2013, WWF joined public and private sector leaders calling for a new global seafood traceability system to ensure that consumers, businesses and governments have full access to information about commercial marine fishing practices.
Creating such a reliable system will require harmonizing both legal and commercial practices across national boundaries and subsectors of the seafood industry, ranging from small scale producers to global retail chains in the EU, US and Japan. The statement recognizes the urgent need for tracing fish products from "bait to plate" to link markets to sustainability and ending illegal, unfair fishing practices all over the world.
Fisheries products labeled under the Marine Stewardship Council come to the market with a chain-of-custody certification that provides traceability for a growing list of seafood products, including important sources of highly traded whitefish (e.g., Alaskan pollock). Meanwhile, private enterprises can bring innovative information technology to the seafood traceability business.